FDA To Host Hearings On Use of Social Media To Promote Regulated Products

Tomorrow and Friday, the US Food and Drug Administration (FDA) will hold public hearings to provide an opportunity for what it calls “broad” public participation and comment on promotion of FDA-regulated medical products (including prescription drugs for humans and animals, prescription biologics, and medical devices) using the Internet and social media tools. The hearings will…

Commentary And Analysis: The FTC’s Blogger And Social Media Advertiser Guides

Last week, the Federal Trade Commission (FTC) issued Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). The Guides were issued pursuant to the FTCs authority, as granted by Congress in Section 5 of the FTC Act, 15 U.S.C. 45, to protect consumers from deceptive trade practices with regard to endorsements and testimonials…

Don't Get Caught Napping While Laws Affecting Your Business Are Being Discussed!

I read an interesting post today at the the CPSIA Comments & Observations blog. Maintained by Richard Woldenberg, chairman of Learning Resources, a manufacturer of learning toys and hands-on classroom educational materials, the CPSIA Comments & Observations blog tracks activity with regard to the Consumer Product Safety Commission’s (CPSC) implementation of the Consumer Product Safety…

Head of Interactive Advertising Bureau Challenges New FTC Rules

Yesterday Randall Rothenberg, head of the Interactive Advertising Bureau, published an open letter to Jon Leibowitz, Chairman of the Federal Trade Commission highlight what he calls “a grave concern” with regard to the new Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). In particular, Rothenberg says that the Guides are unconstitutional because…

It's Your Lawn. Mow It.

Small business owners often say they don’t want to be bothered with social media because the learning curve is too steep. Here’s what I have to say about that. Get over it. When isn’t the learning curve steep? Here’s an analogy. If you are a homeowner, you can’t let your front lawn grow wild. Not only…

Vault Episode #171: Shiv Singh [Podcast]

The Vault is an archive of my first podcasts so there is a record for you to enjoy. Welcome to the Vault Episode 171 featuring my interview with Shiv Singh, the author of “Social Media Marketing for Dummies.” Shiv has extensive experience working with some of the world’s largest corporations and specializes in developing unique…