IBP#003: Creative Entrepreneurs and the Future of Work [Podcast]

This is one of the preliminary episodes of the newly re-launched Indie Business Podcast. To stream or download more recent episodes of the podcast at this blog, click here or you can download it on iTunes. Thank you for visiting!

Rapid advancements in technology continue to present us with a variety of options when it comes to how we work. Fifteen years ago, when I asked my department manager if I could work from home a few days a week, she looked at me like I had lost my mind. Today, work-at-home accommodations are mainstream. Perhaps no company has mastered the art of virtual work like Automattic, Inc., the company behind WordPress, the system on which this website runs.


In this episode of Indie Business Podcast, I interview Scott Berkun, author of The Year Without Pants: WordPress.com and the Future of WorkThe Year Without Pants: WordPress.com and the Future of Work. In addition to the story behind the red underwear (first things first, you know!) Scott and I discuss the freedom and flexibility we have as creative entrepreneurs to focus on results rather than traditions, and how we can use technology to be more productive as we grow ourselves and our businesses.

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This episode of Indie Business Podcast is sponsored by Online Labels, where you can shop the largest selection of blank labels for your products, at guaranteed low prices. Learn more at OnlineLabels.com.

Show Notes

  1. Focus on results, not tradition. “Break all the rules,” is not part of our motto for nothing. No one can break the rules like a creative entrepreneur, right? Forget how it used to be done. Forget how you were taught to do it. Focus on the result you want and then choose the path that will get you there fastest and with the least amount of resistance.
  2. Blog for life, not for attention. A blog is the most powerful personal development tool on the planet. Use it to build your brand slowly and don't get caught up on publishing massive posts that take hours to prepare. Keep it simple. Don't expect the world to beat a path to your blog at first. Remain focused on the long term goal.

    A blog will help you hone your leadership skills like nobody's business. Plus, it's free. Get one and get started today.

  3. Substitute email with cloud based platforms where possible. While there will always be a place for email, investigate tools you can use to streamline communication within your ranks. Scott offers a few suggestions.


In this episode, Scott and I mentioned the following resources:

Basecamp: online project management tool
P2Theme: a blogging platform for virtual teams
Scott's website and blog
Scott on Facebook and Twitter

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What can you learn from Automattic's streamlined example? Can your products be made virtually by others whom you train? Would you want that in your business? If not your products, can you work with others, including virtual assistants, to streamline your operations and make them more efficient?

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.