I‘m thrilled to bring another podcast out of the Indie Business archives today! Why not? It is Throwback Thursday after all. In this episode, Lorrie Morgan Ferrero shares her best tips for writing good marketing copy. Whether it's a website, a brochure, a business card, or an web page, you'll enjoy Lorrie's ideas to produce seamless copy that welcomes customers and prospects, and invites them to learn more. (My interview with Lorrie is preceded by a few intellectual property (trademark, copyright, patent) tips that I felt like sharing since I get questions about them frequently.)
Write your copy in first person 95% of the time. The relaxed, conversational tone produces a positive response.
Lorrie Morgan-Ferrero, entrepreneur, copywriter
Our conversation was so much fun that I urge you to head over to iTunes and grab it right now! It's Episode Number 12, labeled “IBP#012” in iTunes.
Episode 12 Show Notes
- Practice “Tarketing”. Learn how Lorrie suggests using your imaginary target customer to prepare good copy. This is a great tip, which will help you be more conversational in your writing tone. Put it to work for you to talk directly to your perfect customers every time you write.
- When to hire a professional. It's great to write your own copy, but sometimes, you might want to hire someone to do it for you. Lorrie shares a few things to consider if you think you need to hire someone else, and a few things to consider when looking to find the right person.
- Basic writing tips. We close out this episode with some simple tips to make your copy more impactful. These are easy things to do, and you can probably look at some of your copy right now and make some good changes right away. You'll enjoy the listener questions too!
About Lorrie Morgan-Ferrero
Lorrie Morgan-Ferrero is a copywriter whose words have sold products in a variety of industries including, nutritional supplements, professional speaking, the seminar business, hypnosis, health & fitness, and entrepreneurial services. She has written award-winning home study courses, teaches a world-famous copywriting Bootcamp, hosts live workshops, and heads her own mentorship programs for copywriters and entrepreneurs.
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Best and success,
How do you prepare to write content for your marketing materials? Have you ever hired a copywriter? What are your best tips for preparing the best copy to help sell you and your products? I would love to know what you think!