I‘m thrilled to bring another podcast out of the vault today, and this one is a favorite (like they all are). In this episode, author and social media consultant Shama Kabani shares insights to help you more easily embrace using social media for your business.
Meet your customers where they are, not where you think they should be.
Shama Kabani, entrepreneur, author, speaker
Our conversation was so much fun that I urge you to head over to iTunes and grab it right now! It's Episode Number 14, labeled “IBP#014” in iTunes.
Episode 14 Show Notes
- People are social media. Shama says that the definition of social media is constantly evolving, but at it's core, “people are social media.” Unlike in decades past, each one of us now has the ability to personally impact hundreds of thousands, and even millions of people, in our lifetimes. With this massive power comes great responsibility. We all have access to the same means of communication. How we approach and use social media to leverage that power is up to us as individuals and as a society in general.
- Social media marketing is different from traditional marketing. In the past, businesses had to “advertise” their products and services using television, billboards, radio ads, etc. The amazing thing that has changed for business owners is that people are communication back to us, and we can have converations that we never had the opportunity to have before. With social media, you don't have to be a big company with a big bank roll in order to engage your customers and influence them to do busines with you. Social media really levels the playing field across the board, and there's nothing more powerful than that.
- How to use social media as a tool. Social media is a great tool to attract people to your brand and give them a first look at what you do. Use it as a tool to attract people back to your website and then convert them into customers. Social media is not a direct sales platform. It's a story telling platform that is a great first door into your business.
Shama and I also incorporate comments and questions from listeners and review more specific ways to use social media, including the notion that you must meet your customers where they are and not where you think they should be. There are so many insightful parts to my chat with Shama, that I can’t list them all here. You definitely want to make sure you get this episode now.
About Shama Kabani
Known as the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company, Shama Kabani is a visionary strategist for the digital age. She is the bestselling author of the “Zen of Social Media Marketing,” and an acclaimed international keynote speaker who’s been invited to share the stage with the world’s top leaders, including President Obama and the Dalai Lama. Shama is the CEO of the Marketing Zen Group, a full service web marketing and digital PR firm in Dallas, Texas.
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Best and success,
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