Indie Business Blog

Four Easy Ways to Improve Your About Page

On this episode of the Maker Mastermind Show, I was asked for my best and easiest ideas to improve the all-important About Page at your website. Your "About Page" is an opportunity to woo your prospects and draw them into what you and your brand stand for. It's a chance to replace the tired old "our products are great" spiel with a vibrant lifestyle message that draws people in from the … [Read More]

April 2019 Master Class: New Cosmetics Legislation

One of the benefits of IBN membership is a live monthly Master Class with someone who has mastered a topic that will help you be successful in your Maker business. Our Master Classes are great opportunities to learn and grow in our supportive community, and to meet some of the people who can make help you make your business more profitable and … [Read More]

Top 3 Newsletter Publishing Secrets

If you know me at all, you know that I believe in the power of list building and email newsletter publishing. I have published a newsletter for nearly 20 years, so I know what I'm talking about. Newsletters help you generate sales. Newsletters help you drive traffic to your blog and social media pages. If you do not consistently publish a … [Read More]

How to Personalize Your Personal Brand

This post is about the power of using your personal brand to represent, even embody, your marketing message. This presents a fantastic opportunity to leverage who you are personally for the benefit of your business. After all, while there are products on the market that are similar to yours, there is only one you. When you speak for your brand, you … [Read More]

The One Thing You Must Do Before Starting Your Business

If you're just starting a business, you have a lot to consider: what to sell and how to sell it, whether to use a Facebook group, what to blog about, how to use social media, etc. Those things are important, but one thing is even more important, and you may have overlooked it entirely. I'm going to tell you what it is, but first, I'll share … [Read More]