Indie Business Blog

Episode 52: Nieves Rathbun of By Nieves [Podcast]

Welcome to Episode 52 of the Indie Business Podcast! In this episode, I introduce you to Nieves Rathbun of By Nieves in Petrolia, California. Nieves's business started out of an unexplainable passion for skincare products and perfume. She describes her brand as a kind vintage, but also modern, and she's done an exquisite job of creating a special niche for herself at shows and in Indie boutiques … [Read More]

Book Review: The 22 Immutable Laws of Branding

This month, we read The 22 Immutable Laws of Branding by Al Ries and Laura Ries in the Indie Business Book Club. While the book is old (published in 2002), it proves that certain fundamental business principles really never change. In today's technology filled world, failing to embrace the basics of business is a big mistake. After all, what … [Read More]

What is Your Pricing Personality?

Have I ever mentioned that IBN's private Facebook group is not just a business community? It is heavily focused on business (as it is designed to be), but we also have fun in a really unique and amazing environment. For example, last week, I posed this simple question in our community: When it comes to your brand, are you DISCOUNT DEBORAH, or … [Read More]

From the Land Down Under: Makers Biz Summit

I am thrilled to be participating this week in the first virtual Makers Biz Summit hosted by Deborah Engelmajer of Tizzit Design Company. Deb's business is located in "the land of plenty" in beautiful Australia. I hope to visit someday, but for now, I have to settle for this appearance as a part of an amazing virtual business event. My topic … [Read More]

Book Review: The 7 Habits of Highly Effective People

As you may recall, in January and February, we read The 7 Habits of Highly Effective People by Stephen Covey in the Indie Business Book Club. While some people think this book is just for those who are in business, that's not the case. The 7 principles that form the basis of the book are really about identifying your core values and then engaging … [Read More]