You don't have to look far for articles like this which point out that black-owned businesses are closing at twice the rate of the national average. Add the fact that the federal government's efforts to help through the Payroll Protection Plan and the Economic Injury Disaster Loan Program have been boons for big businesses for which the programs were not originally intended, and it's no wonder there is a perception that more black-owned businesses than not are failing.
While it's true that many black-owned businesses have closed and will never re-open again, it is equally true that many have pivoted and are now thriving and growing in the midst of COVID-19. Not only that, many are looking forward to bright futures. We introduced you to several of the last week. Since we cannot help ourselves, here are more! I am so proud to spotlight several of them right here at Indie Business. It's time to Go SHOPPING!
9 Black-Owned American Artisan Businesses
FEMMENOIRE (GA)
Maker: Nadja Renise
Not long ago, Nadja was at a crossroads. Looking in the mirror, she realized she had lost her spark! In an effort to reclaim her self-esteem (and her sexy!), she started FEMMENOIRE, a beauty line packed with alluring aromas and luscious ingredients to help you exude beauty, confidence, and seduction.
Valana Minerals (CA)
Maker: Valerie Reed
Time to shine! Valana Minerals provides makeup in dozens of deep, rich, and show-stopping shades for a wide range of diverse skin tones. Plus, her site contains educational materials to help you pick the right combo of balanced undertones and shimmery highlights for your skin color.
From morning to night, your face will look fab with her Stardust Luxury Foundation!
Nyah Beauty (NJ)
Maker: La Shonda Tyree
Do you want to learn how to make top-notch handmade soaps? Nyah Beauty is your go-to gal for lessons, private label opportunities, or expertly handcrafted bath and body products. Whether you’re a beginner or a seasoned expert, you'll learn something new from La Shonda!
Find her next soapmaking class or try out her wildcrafted Jamaican Sea Moss Soap!
Miracle Butter Cream (NJ)
Maker: Margaret “Mama Sita” Lewis
After a breakout career as a TV producer and culinary talent, “Mama Sita” transitioned to handmade maven! She noticed many of her cooking students suffered from sensitive skin conditions, and used her kitchen-know-how to whip up her (now famous!) body creams and moisturizers to soothe perpetually dry skin!
Presto Candle Co. (MI)
Maker: Kiana Preston
At Presto Candle Co., candles are a laughing matter! Founder Kiana infuses her natural light-heartedness into every candle she handcrafts. Each one is named with a cheeky moniker. Try out Mom is Temporarily Out of Service When Lit, Shhh…No One Cares, and even some comedic NSFW options you’ll have to see for yourself!
Inject sweet-scented humor into your home with Try Jesus, Don’t Try Me: Because I Fight!
RareGlo Organic Shea Products (MD)
Maker: Rhonda Walters
Looking for skin care products infused by nature’s touch? With 40 years of beauty business experience, RareGlo Organic Shea Products focuses on artisan plant-based, shea-butter-loving products. Each one is meant to easily slot into your daily routine to provide you with a sense of relaxation and mindfulness so you can always be your best self!
Slather this mixed-use rich, whipped butter on your hair, skin, or nails for the ultimate glow!
Ripened Minds (NY)
Maker: Lisa Towles
Lisa, another entertainment multi-hyphenate on our list, started as a successful singing and acting coach to the stars. Once she realized she loved mentoring her clients on a deeper, more holistic level, she transitioned into a wellness wizard, creating old school, no-fuss skincare meant to support your physical, mental, and spiritual journey!
Brighten your skin while boosting your positive mindset with her supercharged RM Skincare Bundle!
JenSan Home and Body (NJ)
Makers: Jennifer & Sandra Mapp
Two sisters, Jennifer and Sandra, merged their names and melded their minds into one to create JenSan! Inspired by their upbringing in the beautiful and tropical Barbados countryside, this sister-sister team focuses on colors, scents, sustainable ingredients, and traditional recipes inspired by their Caribbean heritage.
Sink your senses into their Bajan Breeze Scented Pillar Candle!
So Black Candle Co (CT)
Maker: Kylah Chadwick
Where pop culture meets parasoy! These cultural trendsetters pair parasoy wax candles with playful references to memes, music, and TV, while also honoring respected relatives and civil rights leaders. With names like 90’s R&B, Woke AF, and Gramm’s Kitchen, each special scent is sure to make you smile.
Ready to set the mood? Light their 90’s R&B candle and fire up the accompanying playlist of hits!
Check out our member directory listing of black-owned member businesses at this link.
Questions for discussion and sharing
How are you cheering on black-owned businesses who continue to kill it and drag it home? There are so many ways to support — purchasing or even just telling a friend. Share some black-owned businesses that you are enjoying supporting in the comments below.
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