As founder and CEO of the Indie Beauty Network, I have worked with my IBN member family for years to affect law and public policy in the cosmetics arena, especially where small and independent business owners are concerned. Our efforts over the past several months have intensified.
We have dealt with a potentially disastrous bill in Colorado (which we defeated) and aggressive fear mongering, along with a continuous flow of misleading articles and “studies” published by groups claiming to have consumers's best interests at heart. Dozens of people have contributed to our collective efforts over the years, and two of them are launching an exciting new website today: Personal Care Truth!IBN members Kristin Fraser Cotte of The Grapeseed Company, and Lisa Rodgers of Cactus and Ivy launched Personal Care Truth based on the premise that it is more powerful to provide information that educates and empowers people, than information that scares them and is not backed by reliable science.
I am honored to be one of the featured experts at the site, along with my colleagues: Anne-Marie Faiola of Brambleberry, Kayla Fioravanti of Essential Wholesale, cosmetics chemist Dene Godfrey, Katherine Corkill of Sterling Minerals, Robert Tisserand of Tisserand Aromatherapy, and Cindy Jones of Sagescript Institute.
Kristin and Lisa have done an outstanding job, and this is just the beginning! I look forward to continuing to collaborate with them and the team they have assembled to ensure that consumers continue to enjoy safe personal care products free from the untruths and half-truths that are being spread by others.
Be sure to visit the site, enjoy the posts there, and leave some comments sharing your ideas and questions. Also, follow Lisa on Twitter @cactusandivy, and follow Kristin on Twitter @grapeseedco, and follow Personal Care Truth on Twitter @prsnalcaretruth.
Question: Are you as happy as I am to see a more reasoned, balanced approach to the science of cosmetics and personal care products?
