Indie Business Blog

Book Review: The 22 Immutable Laws of Branding

This month, we read The 22 Immutable Laws of Branding by Al Ries and Laura Ries in the Indie Business Book Club. While the book is old (published in 2002), it proves that certain fundamental business principles really never change. In today's technology filled world, failing to embrace the basics of business is a big mistake. After all, what … [Read More]

April 2017 Indie Business Book Club: The Fortune Cookie Principle

I am pleased to announce the April 2017 Indie Business Book Club pick: The Fortune Cookie Principle, by Bernadette Jiwa. Thanks to our book club member, Marilyn Schendel of Ritual Waters in North Carolina for suggesting this book. If you're not familiar with the Indie Business Book Club, you can click here for more information. We start reading … [Read More]

What is Your Pricing Personality?

Have I ever mentioned that IBN's private Facebook group is not just a business community? It is heavily focused on business (as it is designed to be), but we also have fun in a really unique and amazing environment. For example, last week, I posed this simple question in our community: When it comes to your brand, are you DISCOUNT DEBORAH, or … [Read More]

From the Land Down Under: Makers Biz Summit

I am thrilled to be participating this week in the first virtual Makers Biz Summit hosted by Deborah Engelmajer of Tizzit Design Company. Deb's business is located in "the land of plenty" in beautiful Australia. I hope to visit someday, but for now, I have to settle for this appearance as a part of an amazing virtual business event. My topic … [Read More]

Are You “Product Poor”?

Are You "Product Poor"?

The first time I went house hunting, a friend cautioned me not to get sucked into buying a house I could not afford. More specifically, he warned me not to buy so much house that I didn't have money left over to furnish it. In other words, he advised me not to be "house poor." Recently, it occurred to me that the "house poor" caution is a … [Read More]