Episode 3: Carrie and Darren Seibert: Soap Commander [Podcast]

Welcome to Season 1 of the Indie Business Podcast! In this third episode, I introduce you to Darren and Carrie Seibert of Soap Commander in Cherokee, Alabama, and we discuss how they manage their business while raising and home schooling seven (yes, 7) children.

carrie and darren seibert of soap commander

Being married to an unexpected entrepreneur is not always easy. You get married and think our life will be one way. Then your spouse decides to turn a hobby into a business, and you are suddenly thrust into a whole new way of life. Some people become unglued. Some people are just confused. But others do what Darren did: roll up their sleeves and join the party. If you have ever thought about joining your spouse in a business venture, then you'll enjoy this episode of Indie Business Podcast where the Seiberts reveal how they work together to make it all happen.

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When people think of our business, we want them to think of us as a couple …

Carrie and Darren Seibert, Soap Commander

Season 1, Episode 3: Show Notes

Here are few of the things Carrie, Darren and I discussed in this episode.

  1. How Carrie's hobby became Carrie and Darren's business.
  2. How Carrie and Darren make a business work while home schooling their seven children.
  3. How husbands can support their wife entrepreneurs.
  4. How having “no agenda” from time to time is a good thing.
  5. How a trademark issue lead to their recent rebranding.
  6. What are the big picture steps to rebranding, and how they completely flipped their business model in a few months.
  7. Why selling an experience (as opposed to just a product) makes all the difference in the world.
  8. How Carrie and Darren (and their children) generate income on things other than retail sales of bath and body products.
  9. Carrie's and Darren's tips for working an entrepreneurial venture with your spouse.
  10. Experiences combining two people into one business and nurturing the business, which is another child.

Here are links to the resources mentioned in this episode

Graphic design: Digital Candy Graphic Arts

Connect with Carrie, Darren and Soap Commander

Soap Commander's website

Soap Commander on Facebook and Twitter

Listener Question

Jordana at Blue Butterfly Amazing Crafts asked: “How can I draw people to my website? I'm currently using a prefabricated template for my website. Should I pay for a professional website builder to make a website for me?”

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Best and success,


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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.