Get Free Publicity

$20.00

Date: December 2, 2020
Time: 7pm to 8:30pm ET

Respond to editorial queries with confidence and style.

Description

Get Free Publicity

Needing exposure for your business, but on a really tight budget?

Want to tell the media about your products, but uncertain of how to get in touch with them?
If this sounds familiar, this class is for you then this class is for you.

You'll learn how to use the power of a free online publicity portal called Help A Reporter to bring the media to you! Learn how the media works and overcome any fear you have of pitching yourself and your products to them. (Remember, they need you more than you need them!)

You'll learn how to respond to a media query with perfect pitch, how to develop a comprehensive bio, and expand your ideas about how to write about yourself and your brand.

You'll also learn, step-by-step, how to craft the perfect query answer so you can get started right away!

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Instructor

After years of being selfless and taking care of everyone else, Roberta noticed that her skin had become dry, itchy, and irritated. In 2005, at 43, she finally realized that taking care of her skin and herself was important. She discovered exfoliating products, but like the proverbial Goldilocks, none were completely satisfying her needs and wants. Roberta headed for the kitchen and played like a “mad chemist” to create her own. With lots of research and trial and error, she mixed up different combinations of botanical oils and sugars and came up with a winner. She brought in her sister, who has since passed, and together they started ScrubzBody®, in 2006, in Roberta's home. After years in Bethpage, the business moved to a fabulous storefront and production space in Farmingdale, NY in Nov. ’17. ScrubzBody was the highlighted business on the Season One finale of Sell it Like Serhant on Bravo TV.
Needing exposure for the business, but on a really tight budget, Roberta turned to HARO (Help a Reporter Out) and started pitching to writers and reporters. Since 2010, she has been published and quoted in over 100 skincare and business articles, blogs, and beauty magazines. She was a featured speaker on Indie Business Cruise 2016 and Launch Live Speakers Summit 2016 about getting Free Publicity for your small business. Her book, “The Power of Free Publicity, Using HARO (Help a Reporter Out) to Build Relationships and Get Press Without a PR Firm.” was published in August 2016. Roberta was a natural remedy segment guest of the Dr. Oz show, which aired in 2014, as well as a food-related segment guest which aired on 2016.

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Notes + Materials

This class comes with a digital download of Roberta's book, The Power of Free Publicity, which is dispatched to you via email within 24 business hours of your registration for the class. It's the perfect complement for this hands on workshop!

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