The Vault is an archive of my first podcasts so there is a record for you to enjoy.
Welcome to the Vault Episode 136 featuring my interview with Rieva Lasonsky. She has been helping entrepreneurs for over 26 years, the former editor of Entrepreneur Magazine. She is here today to combine her expertise about entrepreneurship and magazine publishing to share tips and tricks. It’s January and a lot of people are thinking about shedding body weight. Have you noticed that any of your favorite magazines have been losing weight lately? The total number of reported magazine advertising pages published in Q4 of 2008 decreased by 17% compared to the same period in 2007. The bright spot is that the advertisement page numbers increased in some areas, including health and personal care products. But back to the magazines. While traditional publications seem to be really hard hit, really small niche publications look to have the potential to thrive. Our guest is here today to help us talk about this, as well as the magazine publishing industry in general.
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