Welcome to Episode 56 of the Indie Business Podcast! In this episode, I'll introduce you to Hassan Sayyed of Haus Urban and Creative Hustle Podcast. As you listen to Hassan share his story, it's easy to see how he is a natural fit for a career in the performing arts. You'll also get the sense that, for Hassan, one single career path is not enough.
Hassan has fully embraced his natural gift of gab, using it to drive his brand in multiple outlets, each of which complements the other. In this episode, Hassan shares how he uses his personal brand to attract, entertain, and influence his target audience to purchase his products. You'll also get some tips for how you can leverage who you are to sell more of your products. Enjoy my interview with Hassan NOW!
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Episode Show Notes
Here are the topics discussed in this episode, interspersed with some of Hassan's best Tweetables, and with time stamps to help you find the information that most interests you:
- Hassan shares how his “gift of gab” as a child paved the way to his life as a performing artist on stage and screen, and the injury that led to him creating his first handmade cosmetic product. (starting at 2:58) Things people tease you about when you're a child are your super powers when you become an adult.Click To Tweet
- Hassan's “aha” moment, when he began to see the business opportunity and a target market in professional performers. (Listen carefully to how well he knows his audience, and to how he identified his target *before* he started creating products for them.) (starting at 7:27)
- The clever meaning behind the Haus Urban brand name. (starting at 10:48)
- The natural intersection between who Hassan his, his life background, and his business, and how he uses his story to sell more of his products. Hint: “I'm not selling cosmetics. I'm selling hope and encouragement.”
(starting at 12:58)
I'm not selling products. I'm selling hope and encouragement.Click To Tweet
- Some of the challenges Hassan has overcome in his entrepreneurial journey. (starting at 13:01)
- A key to success for Hassan has been embracing his position as “the authority,” and how you can do the same. (starting at 14:41) As an entrepreneur, you must learn how to enroll people in your vision.Click To Tweet
- Why your “why” is more important than whatever it is you sell, and how you circulate that message in an efficient and cost effective way using social media. (starting at 17:19)
- About the Haus Bunnies. (starting at 19:06)
- How Hassan uses social media, mainly Instagram, YouTube and Twitter, to grow his brand. (Don't miss the part where Hassan says he spends a lot of time “laughing, and cracking jokes and being outraged” on Twitter.) (starting at 21:42)
- Sales is just a conversation. You have to be willing to show up and have conversations. (starting at 26:09)
- About the Creative Hustle Podcast, which Hassan says is a “really great brunch party”! (starting at 28:00)
- About I Been Drinkin', and how he uses the show to help his customers get to know him without feeling like they have to buy something. (starting at 28:00)
Hassan Sayyed, Haus Urban and Creative Hustle Podcast
Hassan Sayyed, Haus Urban and Creative Hustle Podcast
Hassan Sayyed, Haus Urban and Creative Hustle Podcast
Episode 56: Resources and Links Mentioned in this Episode
In this episode, we mentioned the following resources:
- Entrepreneurial training: Maker Mastermind Live Experience
- Social media: Instagram
- Social media: Twitter
- Book: Jab, Jab, Jab, Right Hook by Gary Vaynerchuck: Available in the Indie Business Book Store
Summary of Hassan's Tips for Your Business Success
- Know your whyAs Hassan said, you didn't just wake up on morning and decide to make something. There's a story there, a real experience, and sharing that with others is one of the ways you will positively influence people to purchase your products.
- Use social mediaHassan said that social media is the best way to get your message out there today. He loves Instagram in particular for how visual it is. He also uses Twitter and Youtube to have conversations and have fun with other people without making them feel like he's trying to sell them something all the time.
- Be the authorityHassan said that until he embraced his position as the authority on the topic of cosmetics products for people who perform, he found it difficult to position his products for natural sales opportunities. I love how he relates to people by allowing them to see themselves in his story.
Hassan Sayyed, Haus Urban and Creative Hustle Podcast
Connect with Hassan Sayeed of Haus Urban and Creative Hustle Podcast
Visit Hassan Sayeed of Haus Urban and Creative Hustle Podcast at his Haus Urban site and Creative Hustle Podcast site. You can also follow him on Twitter and Instagram for a good time. And be sure to check out the I Been Drinkin' YouTube playlist for even more fun.
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