I’m excited to announce the May 2025 selection for the Indie Business Book Club: Tribes: We Need You to Lead Us by Seth Godin.
I selected this book because I’m more convinced than ever that the success of your business depends on your ability to build, nurture, and lead a strong community around your brand. While having great products is essential, it’s no longer enough on its own. In today’s marketplace, people can find quality products almost anywhere. What sets you apart is your willingness to lead, to connect, and to give people a reason to belong to a community that you lead, own, and control.
This book offers valuable insights into what it means to lead a brand community — and why doing so might be the most powerful move you can make for your business. Let’s dive in together.
You Must Offer Community
In 2018, Sprout Social, a social media marketing software company, surveyed 1,013 consumers to discover what they want from brands besides a good product.*
Seventy percent of them said they feel more connected to a brand when the brand's CEO is active on social media.
Moreover, more than half of them said that when they feel connected to a brand, they will increase their spending with that brand, and 76% will buy from them over a competing brand.
Ignore these statistics, and others like them at your peril.
In today's business world, community is king. Your customers and prospects want to be a part of your community, and they want you to host the party. This is especially true if you are an indie brand with artisan products people cannot purchase on every street corner.
If you are ready to embrace this truth and put it to work in your business, then this is the book for you.
What you'll learn …
In addition to learning how to be a better leader, here are some of the things you'll learn by reading this book with me:
• why it's important for you to fully embrace your role as leader
• how the success of your brand depends more on your ability to lead than on how great your products are
• why community is an indispensable part of the long-term success of your business
• what steps you need to take now to become the leader your customers need now
• and more …
Reading Plan
The reading plan progresses in our private Entrepreneur Member Facebook Group.
The graphic below displays our easy reading schedule.
Seth Godin is the author of several international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, his Unleashing the Ideavirus was the most popular ebook ever published, and his Purple Cow is one of the bestselling marketing books of the last hundred years.
Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists.
Purchase Tribes
Buy this and other Indie Business Book Club picks at IBN's Amazon shop.
The book is also available on Audible and on Kindle, via Amazon.
Of course, you can also purchase the book at your favorite local book store or check it out of your local library.
Are you ready? Let's do it.
Join us!
If you're not familiar with the Indie Business Book Club, you can click here for more information.
If you're a member of the Indie Business Network, make sure to join us in our private Entrepreneur Members Facebook group to get started.
If you're not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.
