Book Review: The Fortune Cookie Principle

This month, we read The Fortune Cookie Principle by Bernadette Jiwa in the Indie Business Book Club. The introduction to this book reminds us that your business will fail if you do not think through and clarify your brand story. It's not enough to have an awesome product. It's not enough to have awesome product photos and a great website. All of that is important, but it's not enough. You … [Read more...]

May 2017 Indie Business Book Club: Blue Ocean Strategy

I am pleased to announce the May 2017 Indie Business Book Club pick: Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne. Thanks to our book club member, Andrea Laurence of Catalyst Body Coaching in Sydney, Australia, for suggesting this book. If you're not familiar with the Indie Business Book Club, you can click here for more information. We start reading the new book together on Monday, … [Read more...]

Book Review: The 22 Immutable Laws of Branding

This month, we read The 22 Immutable Laws of Branding by Al Ries and Laura Ries in the Indie Business Book Club. While the book is old (published in 2002), it proves that certain fundamental business principles really never change. In today's technology filled world, failing to embrace the basics of business is a big mistake. After all, what good will it do to use technology to shine a … [Read more...]

April 2017 Indie Business Book Club: The Fortune Cookie Principle

I am pleased to announce the April 2017 Indie Business Book Club pick: The Fortune Cookie Principle, by Bernadette Jiwa. Thanks to our book club member, Marilyn Schendel of Ritual Waters in North Carolina for suggesting this book. If you're not familiar with the Indie Business Book Club, you can click here for more information. We start reading the new book together on Monday, April 3. Click … [Read more...]

March 2017 Indie Business Book Club: The 22 Immutable Laws of Branding

I am pleased to announce the March 2017 Indie Business Book Club pick: The 22 Immutable Laws of Branding, by Al Ries and Laura Ries. Thanks to our book club member, Rolande Sumner of Butter Angels in South Carolina for suggesting this book. If you're not familiar with the Indie Business Book Club, you can click here for more information. We start reading the new book together on Monday, March … [Read more...]