It's almost Earth Day! It's no secret that shoppers in 2021 are superfans of companies that give back. In fact, studies show that nearly three-quarters of Americans consider a brand's charitable contributions when making a purchase. Consumers are clamoring to buy from brands that support the planet, but with our Indies, it's more than a marketing ploy, it's a mission.
One thing is clear: with these Indies, you won't only look good and feel good, but have an unbeatable opportunity to do good. Whether you're a nature buff or wild for wildlife, check out these 9 Indies that are doing their part!
1. 100% Vegan Cotton Bralette Crop Tank in Spring Colors, by Cory T Creations (Michigan)
Maker: Cory Thompson
Cause: Arbor Day Foundation
Cozy up to a great cause! Cory T Creations handcrafts eco-friendly, fair-trade knitted wares like cozy earwarmers and sun-ready bralettes. She puts a tremendous amount of research into the materials she uses: from upcycling discarded products so they avoid the landfill to selecting earth-friendly, Peru-grown cotton that lightly sips water from Andes runoff. Her world-changing efforts don't end there. She also donates a portion of all proceeds to Arbor Day Foundation, an organization that plants, cares for, and celebrates the beautiful trees that make up our planet!
2. THE FLOWER POT Floral Soy Candles, by Ginger Snapped Candles (Missouri)
Maker: Breanna Friedeck
Cause: Healthy Hive Foundation
Looking for the perfect fresh-scented candles to welcome the new season? Bring the bloom of your flower garden indoors with THE FLOWER POT collection from Ginger Snapped Candles. Buy from this batch of lively springtime scents—your home will smell good and you'll do some good. For every item purchased this April, Breanna will donate 10% of the sale to the Healthy Hive Foundation, a buzzworthy initiative aimed at saving the Honey Bee population.
3. Lakefront Candle, by Keystone Inspired (Washington D.C.)
Maker: Brittany McGaughan
Cause: MaxFund Animal Adoption Center
Amazing scents are a great way to give your home a warm and cozy feel. But what if you could help bestow the same feeling on an animal in need? Keystone Inspired donates 10% of proceeds to the MaxFund Animal Adoption Center, Denver's No-Kill Animal Shelter. With each purchase, you'll not only sweeten your home's vibe, but help injured and abandoned animals find a forever home.
4. Sloth Conservation Candle, by Kind & Simple (Delaware)
Maker: Lillian Lily
Cause: Wildlife Conservation
Be kind to your senses—and kind to the world! After a lifetime of incredible animal-related endeavors (she once studied wild howler monkeys in Panama!), Lillian combined her passion for animals with a love of earth-friendly beauty products. Each scent has its own adorable mascot, like sloths, owls, and sea turtles. Kind & Simple is primed and ready to cuten up your living space—and also donates 10% of all sales to wildlife conservation charities near and dear to her heart.
5. Brightening Anti-Oxidant Serum, by LIV + GRACE SKINCARE (California)
Maker: Cindy O'Brien
Causes: The Honey Bee Conservancy and Kiva
Defend against UV rays and free radical damage while standing up for conservancy and entrepreneurial opportunities! LIV + GRACE SKINCARE donates a percentage of all annual proceeds to The Honey Bee Conservancy, a foundation that helps save the bees, and Kiva, a non-profit striving to help underserved communities jumpstart their own businesses. This ultra-luxe serum does more than brighten your countenance, but brightens the world in two brilliant ways!
6. Enchanted Rose Soy Candle, by Old Soul Artisan (New Jersey)
Maker: Harmony Todd
Cause: Endangered Wolf Conservation
Inspired by a beloved “tale as old as time,” this Enchanted Rose candle from Old Soul Artisan serves as the perfect companion for your literary travels. But don't tuck your head into a book just yet—Harmony donates $1 from every website order to support wolf conservation efforts. Why the wolf? Wolves are a mysterious and spellbinding creature throughout folklore, but off the pages, they are actually part of an endangered class of animals.
7. Ola Oil, by Ouli's Ointment (California)
Maker: Stephanie Gannon-Malcom
Cause: One Earth
Bouncy, hydrated, and bright skin—what more could you ask for? With Ouli's Ointment, you won't just look great, but you'll help contribute to a great cause! A proud proponent of beauty that gives back, Stephanie has handpicked four charities that share in her passion for making the world a better place. This April, 5% of sales go to One Earth, a philanthropic organization focused on solving the climate crisis.
8. Weathered Teak Apothecary Candle, by Sawdust & Embers (Texas)
Maker: John Marquez
Cause: Over 12 amazing causes!
Focused on nostalgic candles reminiscent of cozy campfire chats and travels through towering spice-scented trees, Sawdust & Embers also wanted to give back to the world that serves as their inspiration. John donates 10% of profits to not one, not two, but twelve important charities from the National Wildlife Foundation to the Save the Redwoods League. Envelop your home in the scents of your most cherished outdoor moments, while also supporting the causes that defend them.
9. Passion Fruit & Plumeria Soy Candle and Tillandsia Air Plant Gift Set, by The Rainforest Candle (Texas)
Maker: Grazi Jordao
Cause: Rainforest Trust
Get the candles that give back! Stimulate your senses with the rich maze of fruity, verdant petrichor that make up the world's rainforests. Not only will you feel enlivened by the mystical scents, but you'll give a new lease on life to the rainforest itself. The Rainforest Candle donates 10% of every purchase to Rainforest Trust, an organization that works to protect endangered species and tropical ecosystems around the world.
Questions for discussion and sharing
Do you LOVE products that give back as much as we do? What are some of your favorite earth-friendly causes to support?
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