I’m excited to announce the December selection for the Indie Business Book Club: The Road Less Stupid by Keith J. Cunningham. If you could reverse a few of the mindless business decisions you've made over the years without thinking things through, you’d likely be leading a very different business, right? Well, you're smart, but that doesn't make you immune from making unnecessarily dumb decisions that result in expensive mistakes that hold you back from your goals. We are reading this book in order to make sure those types of decisions are never made again.
The Road Less Stupid is a powerful reminder that business success is not only a result of doing smart things. It's also a result of doing fewer dumb things. Business is an intellectual sport, and thinking before acting is a necessary part of it.
Here are some of the things we will learn as we read the book together:
- Why it's important to think critically before acting
- How to avoid reactive choices and create options that lead to better outcomes
- Steps to help you think, plan, execute consistently
- … and more
Reading Plan
The reading plan progresses in our private Entrepreneur Member Facebook Group.
The graphic below displays our easy reading schedule.
About Keith J. Cunningham
With more than 40 years of experience, Keith J. Cunningham has taught critical business skills to thousands of entrepreneurs. , He shares tools and strategies to help you not only make money, but keep more of the money you make. Keith is an expert at helping business owners turn fledgling ventures into highly profitable companies with endless opportunities to thrive.
Purchase The Road Less Stupid
Buy this and other Indie Business Book Club picks at IBN's Amazon shop.
Of course, you can also purchase the book at your favorite local book store or check it out of your local library.
Are you ready? Let's do it.
Join us!
If you're not familiar with the Indie Business Book Club, you can click here for more information.
If you're a member of the Indie Business Network, make sure to join us in our private Entrepreneur Members Facebook group to get started.
If you're not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.
