Without Breaking The Bank
Thursday night's group coaching sessions was incredible. While I'm told by everyone in attenance that it was an excellent investment of time, the best part is that everyone found a way to contribute something unique to the conversation. We were all uplifted and encouraged.
This month, we're launching and improving email newsletters. What a great time of creativity and collabroation! Nothing gets creative juices going as much as a bunch of Indies sharing ideas, experiences and tips, and inspiring one another to new heights. To learn more about group coaching, click here.
During the session, Indie Beauty Network member Rachel Lane of Barcelona Bath and Body told me that she missed the Trivia Question I used to include in each issue of my newsletter, the Indie Experience. I stopped the feature after 6 years because I was running out of good trivia questions and because it was a pretty big hassle to get to the post office weekly to mail out a a prize for the winner.
My subscribers had a great solution for me. If I reinstated the trivia question, they would come up with the questions and send one of their Indie Beauty product prizes to the winner. Why didn't I think of that?
So in a few weeks, in addition to a great Indie Story, a helpful Indie Business Tip and information about Indie Business Radio, you'll also get a trivia question and a chance to win a delicious Indie Beauty Network member beauty product if you subscribe to my newsletter.
If you have a newsletter, why not try including a Trivia Question that complements your products or services. Put the question in an issue and ask readers to send their answer and mailing addressto you via email. In the next issue, repeat the question and announce the name of the winner and the prize they won, and include a new trivia question. Repeat the process in each issue.
This is an easy way to add to your mailing list while also encouraging new subscribers and helping new customers try your products. When you send out a prize, ask the winner to tell you what they liked about the product, then include that in a newsletter or at your website in the "testimonial" section.
You could even swap a box of your products with those of an Indie whose products complement yours. If you both agree to include trivia questions in your newsletter, you can have another prize option for your readers.
Now that's what I call a win/win for everyone, and that's how to give away free stuff without breaking the bank.
What About You?
Do you have a trivia question or other game-like enticement to get people to subscribe to your newsletter? Share the details here, and don't forget to include a link to your newsletter subscription page so we can find out more.