#IndieCruise Mastermind 2018 Storyteller: Christy Rose: Use Social Media to Earn Hundreds (or Thousands) of Raving Fans

Recently, I shared that The Storytellers is the theme for Indie Cruise Retreat 2018 to Ixtapa, Mexico. This post continues the series of posts to introduce you to the five marvelous Storytellers we have selected to share with you on our upcoming retreat for Makers and Creatives. (Join us!?) You've already met Sandy Engels, our Storyteller in the Emerge Phase of entrepreneurship. Today, I'm thrilled to introduce Christy Rose, our Storyteller in the Engage Phase of entrepreneurship.

Christy's topic on Indie Cruise 2018 is Use Social Media to Earn Hundreds (or Thousands) of Raving Fans.

A Bit About Christy

Most people don't know that Christy started out as a soapmaker. Her specialty was adding swirls of color to every bar of soap she made. Christy's entrepreneurial journey began with making soap. Here's a video from nearly 8 years ago when her specialty was swirls to die for.

Today, Christy has evolved from making soap to making nail polish, plus the bath and body products that complement every facet of your mani-pedi experience. With names like Espresso Yourself; Bean There, Done That; and Bling in the New Year, at KB Shimmer in Terre Haute, Indiana, Christy makes unique glitter nail polish that adds dazzle to your fingertips and complements every outfit and makeup combination you can imagine.

While Christy says that she always took her business seriously, it was not until she lost her job that she began to realize she needed a plan that could grow a business that could eventually support her entire family. In 2012, when her husband quit his job to work KBShimmer full-time, it was “game on” for everyone.

Christy and her husband re-tooled everything, and today, the family business has evolved from handmade soap to offering glitter nail polish and a line of hand and cuticle products that are the envy of every savvy nail technician. I've sprinkled some of her work from her Instagram feed throughout this post to give you an idea of the creative genius Christy is.

A post shared by KBShimmer (@kbshimmer) on

On Indie Cruise, Christy will share her entrepreneurial story. The truth is that Christy can share her experience regarding all four elements of the Indie Method, and we will all benefit first-hand from learning about that

Under Christy's leadership, the KBShimmer brand has amassed the following fans and followers on social media:

• Facebook: 195,591 liked and 193,923 followers
• Instagram: 55.5 followers
• YouTube: 49,417 subscribers
• Twitter: 6,830 followers
• Pinterest: 1,894 followers

How about those numbers?

Christy's story will be especially useful to you if you are struggling to figure out what social media outlets will reach your target audience most efficiently and effectively, and how to use them.

Christy Wants to Share it All With You!

Christy will focus specifically on the Engage Phase of my signature approach to entrepreneurship, called The Indie Method. The Engage Phase consists of 9 specific and sequential steps to help you build community around your brand.

Christy tells me that she is super excited to share her journey through the Engage Phase, and beyond. It is fresh in her mind, as she just recently re-launched her brand with new and updated graphics and a newly coordinated assortment of bath and body products in five collections: Balance, Courage, Harmony, Stress Relieve and Wisdom.

Here is what Christy says about why she is looking forward to being an Indie Cruise Storyteller:

Social Media can be as scary as any horror flick, especially for those of use that remember dial up. Followers, hearts, and shares, yikes! But social media can be as easy as chatting with your best friend. I will share my story and tell you how by connecting with fans through pictures, personal interactions, and building community, I earned over 250,000 followers that help me spread the word about KBShimmer and how you too can grow your own social media army.

Meet Christy!

Check out Christy website, and follow her on Instagram, on Facebook.

A post shared by KBShimmer (@kbshimmer) on

Learning + Implementation

Not only will you hear from Christy, but you'll also enjoy some peer-inspired confidence building activities that will help you feel more comfortable as you move your business to a new level of success on your own terms. Yes! That's right — Indie Cruise is not only about storytelling. It's about embracing the mindset to take the right actions that get the right things done!

Snorkeling and Sunshine

Come snorkel and learn with us!

Christy and I are ready to roll out the red carpet for you.

A post shared by KBShimmer (@kbshimmer) on

Register for #IndieCruise NOW

Ready to up-level your life and your business?

Of course you are!

If you're already ready to climb aboard, then just click here to register NOW!

See you in Ixtapa, Mexico!


Are you in the Engage Phase of your business? What questions do you have for Christy? What are you looking forward to learning from Christy on Indie Cruise? Please do share thoughts and experiences in the comments below, or share on Facebook, Twitter and LinkedIn.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.