I am pleased to introduce you to Andrea Hence Evans, Esq., one of the illustrious speakers you will meet and get to know personally on #IndieCruise Mastermind 2015. Andrea launched The Law Firm of Andrea Hence Evans in 2007 after serving for several years years as an attorney at the United States Patent & Trademark Office. She has been my personal guest on Indie Business Network member related events for years, and I am thrilled that I get to introduce you to her in person on #IndieCruise next year!
Andrea's #IndieCruise Mastermind 2015 presentation is Unleash Your Awesome: Brand Your Trademark and Trademark Your Brand!, and you do not want to miss it. If you're already ready to climb aboard, then just click here to register NOW!
Brand Your Trademark and Trademark Your Brand!
As you may recall from this post, the theme for #IndieCruise Mastermind 2015 is Unleash Your Awesome!
While all IBN members (and other Makers and Handmade Entrepreneurs I know) have a brand, not all of them have unleashed their brand, and doing so is an integral part of building a sustainable business that will last your lifetime … and beyond, if you want it to.
Andrea knows trademarks
Having served as an attorney for the US Patent & Trademark Office before hanging our her shingle, Andrea is uniquely equipped to help Makers and Handmade Entrepreneurs establish and protect their brand, both online and off.
Some people are a bit fearful of the trademark registration process. Andrea understands this too.
She says: “The best way to get over fear and uncertainty about registering your trademark is to seek the help of a professional to help you fully understand your options. A trademark attorney can assist you in recognizing the strengths and weaknesses of your marks, so you can know how to proceed to leverage and protect them.”
Andrea is not the only trademark attorney in town, but she is one of the best. And not only does she understand the law and business, but she understands Indies.
That combination does not come along every day. Here is what else Andrea says:
Trademark registration is an important part of the brand building process because trademarks are a valuable asset to your business. Trademarks can be bought, sold, licensed or used as a security interest to secure a loan to grow your business. Federal trademarks advise the public of your claim to exclusive use of the mark for your goods and services.
Andrea promises an entertaining, educational, and priceless presentation.
Check out Andrea's website, and follow her on Twitter here, and on Facebook here.
Just in case you thought a trademark was the only type of intellectual property you might want to protect, Andrea has promised to soup up her presentation with information about patents and copyrights too. Yes! That's right — it's No More Beauty Business As Usual around here, and we want to be ready to expand our horizons beyond beauty so we can make the most of the light we have to shine in the world women entrepreneurs.
Learning + Implementation
Not only will Andrea give you the steps you must take to protect your brand, but she will also answer your personal questions about *your individual brand.* And she'll do it in between trips to the spa and afternoons spent Masterminding in crystal clear blue tropical waters.
Snorkeling and Sunshine
Come snorkel and learn with us!
Andrea and I are ready to roll out the red carpet for you.
Register for #IndieCruise NOW
Ready to uplevel your personal brand?
Of course you are!
Register for #IndieCruise at this link.
See you on board!
Best and Success!