#IndieCruise Mastermind 2016 Speaker: Stacia Guzzo: Use Video to Build Your Brand

Last month in this post, I introduced you to Anne-Marie Faiola who will be speaking on #IndieCruise2016 Mastermind on the topic of Practical Tips to Organize Your Business for Stunning Success and Unsurpassed Productivity. Today, I'm excited to introduce you to another speaker: the lovely Stacia Guzzo of Handcrafted Honey Bee in Tehachapi, California!

Cruise-Speaker-Stacia

Join me in welcoming Stacia, as we prepare to gather at the beautiful Club Med Luxury Resort & Spa in Cancún, Yucatán, Mexico on January 17 – 21, 2016.

Stacia's topic is Easy Ways to Use Video to Build Your Brand and Solidify Customer Relationships

As you may recall, our theme for #IndieCruise2016 Mastermind is Make | Market | Monetize (more about that here), and Stacia has definitely done all of that. If you have not heard her story, you can enjoy it on Season 1, Episode 4, of the Indie Business Podcast.

More About Stacia

Stacia Guzzo is the founder & owner of Handcrafted Honey Bee, a company that sells DIY kits created to intentionally inspire confidence, creativity, and self-appreciation. She runs her business from a home-adjacent studio with the help of her #1 cheerleader, co-founder, and husband Robert. She's also a proud mompreneur who is learning to balance the entrepreneurial life while caring for their two boys, ages four and three.

Along with her husband (and sometimes starring her children), she makes videos of all kinds to build relationships with her customers. She makes fancy, fully edited videos featuring dozens of people. (See below.) She makes 15-second unedited videos for her Instagram, not starring her. (Here is an example.) She makes 15-second videos for her Instagram, starring her. (Here is an example of that.)

And sometimes, she uses her Instagram to tell you what equipment she buys to make her own videos. Like here.

Video Offers That “Little Bit of Something Extra”

Stacia said it well in my podcast when she reminded us that making a video for your customers shows them that you are willing to go the extra mile to connect with them. Video requires a little something extra, a bit more preparation, you know? You have to give more of yourself personally when you are on camera. You don't have to look like a movie star when you make a video for your business, but you do have to be more presentable than you would if all you were doing was publishing a blog post or sharing a static graphic.

I could not agree with Stacia more. I use video extensively in my business. Some videos are fancy and others are just off the cuff. Each makes a statement that resonates with the people you want to be closest to in business.

When you use video to build the relationships that build your business, you are using a medium that lets your customers know that you care enough to invest more of your valuable time to connect with them.

Stacia Knows Video

Stacia was a very high finalist in the 2014 Martha Stewart American Made Contest. One of the many reasons why was this video.

Conceived of, shot, edited and fully produced by Stacia and her husband. How awesome is that?

Stacia uses video in many ways in her business, not only to showcase her products, but also to establish Handcrafted Honey Bee as the brand that cultivates confidence in women of all ages. Stacia credits video with helping her finish close to the top of the Martha Stewart Awards, and also for helping her successfully encourage more people to know, like and trust her.

She and her husband shoot and edit their own videos in their in-home studio. They know tons of tricks to getting quality video done without breaking the bank … and some for those who want to take it a step further by investing more in video. Stacia will share ideas for any budget. She'll also share behind the scenes video tips all Makers and Creative Entrepreneurs can use.

Want to know how to best use your smart phone for high quality video? ✓

Want to learn how to get good sound quality on your iPhone — without having the camera in your face? ✓

Would you like to understand how to use basic editing techniques to get stunning results? ✓

Could you use some simple tips to light your face like a pro — in your living room? ✓

What if you could make one video and get multiple uses out of it? ✓

You'll get all this and more, plus you'll have a chance to try out some of the techniques we all learn together. I'm most excited about some of the videos we will make and share to commemorate our special time together in Cancún.

I have fallen madly in love with Stacia over the past few years, and I can hardly wait to meet her in person!

Meet Stacia!

Check out Stacia's website, and follow her on Twitter, on Facebook and on Instagram.

Learning + Implementation

Not only will you hear from Stacia, but you'll also enjoy some peer-inspired confidence building activities that will help you feel more comfortable in front of the camera. Yes! That's right — it's not just about learning what to do. It's about embracing the mindset to do it!

If you don't want to change your life, then don't waste your time joining us on #IndieCruise2016 Mastermind.

Snorkeling and Sunshine

Come snorkel and learn with us!

Stacia and I are ready to roll out the red carpet for you.

Register for #IndieCruise NOW

Ready to up-level your life and your business?

Of course you are!

If you're already ready to climb aboard, then just click here to register NOW!

See you in Cancún!

Question

How do you use video in your business? What questions do you have for Stacia? What are you looking forward to learning from Stacia on #IndieCruise2016 Mastermind? Please do share thoughts and experiences in the comments below, or share on Facebook, Twitter and LinkedIn.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.