#IndieCruise Mastermind 2016 Speaker: Roberta Perry: How to Get Media Attention For Your Brand!

Ihave previously introduced you to a few of our speakers for #IndieCruise 2016. Just in case you missed them, they are me, Anne-Marie Faiola, and Stacia Guzzo. Today, I am thrilled to share a new speaker, Roberta Perry from Scrubz Natural Skincare in Bethpage, New York.


Join me in welcoming Roberta, as we prepare to gather at the beautiful Club Med Luxury Resort & Spa in Cancún, Yucatán, Mexico on January 17 – 21, 2016.

Roberta's topic is How to Get Media Attention For Your Business on a Budget.

As you may recall, our theme for #IndieCruise2016 Mastermind is Make | Market | Monetize (more about that here), and Roberta is a pro at all three, but she has a special knack for being featured in all kinds of media outlets on a regular basis. If you have not heard Roberta's story, you can enjoy it on Season 3, Episode 8, of the Indie Business Podcast.

More About Roberta

Roberta is the founder & co-owner of Scrubz Body Skincare, a company that creates handcrafted products from natural ingredients that make your good skin great. It all started when Roberta needed a dry skin solution and found that the skin products on the market failed to meet her expectations. She felt like the products in most stores were either filled with artificial ingredients and/or colors, didn’t do what they promised, or the scents were not quite right.

This led Roberta on a quest to make her own products. She conducted extensive research on ingredients … what they did, where they came from … where they could be sourced …. how they benefited the skin, etc. Ultimately, her sister, Michelle Tucker (who is also joining us on #IndieCruise) became her best tester, and today, she is her business partner!

Roberta is a master at leveraging her brand story, her retail store, her local non-profit endeavors, and her business and customer service acumen to attract all kinds of media attention for her business. She and Scrubz have been featured in dozens of beauty and business blogs, along with local television and newspapers, and at events hosted by organizations like Newsday. She's even appeared on the Dr. Oz Show!

Watch this Video to Learn More About Roberta

Roberta is all about Local Small Business

Here is why Roberta tells me she cares about small businesses.

I believe that local businesses, run by local people, are truly the backbone of society. They are the glue that keeps towns and cities together and thriving. They are the extra helpers, community fund raisers, team sponsors or coaches, and the shop owners that remember not only who you are, but what your preferences are.

Her philosophy is so in line with what the Indie Business Network is all about. She is a perfect speaker for our Mastermind retreat.

Meet Roberta!

Check out Roberta's website, and follow her on Twitter, on Facebook and on Instagram.

Learning + Implementation

Not only will you hear from Roberta, but you'll also enjoy some peer-inspired confidence building activities that will help you feel more comfortable in front of the camera. Yes! That's right — it's not just about learning what to do. It's about embracing the mindset to do it!

If you don't want to change your life, then don't waste your time joining us on #IndieCruise2016 Mastermind.

Snorkeling and Sunshine

Come snorkel and learn with us!

Roberta and I are ready to roll out the red carpet for you.

Register for #IndieCruise NOW

Ready to up-level your life and your business?

Of course you are!

While the best rates for our room block are all taken, you may still be able to reserve a spot to join us if you act fast. You can get the details here! And remember, if you're too late for 2016, yu can start planning for 2017. We always go in January so you can start the year off right with fresh strategies and ideas for the next level of your business in the new year!

See you in Cancún!


How do you attract media attention to your business? What questions do you have for Roberta? What are you looking forward to learning from Roberta on #IndieCruise2016? Please do share thoughts and experiences in the comments below, or share on Facebook, Twitter and LinkedIn.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.