We start out in business excited about the great stuff we're going to do. But it's easy to get carried away with all the enthusiasm, and forget how important it is to stick to the basics and keep things as simple as possible.
My mom says it's great to learn from your mistakes, but better to learn from someone else's. So if you're just starting out in your industry, or even if you're not, here's a tip. Visit the websites of 10 competitors whose businesses are no more than 5 years older than yours. Make notes about the things at each site that entice you to do business with them, and make notes about the things at each site that repulse you.
Do the things you see that you like.
Don't do the things you see that you don't like.
Indie see, Indie do.