I’m excited to announce the July selection for the Indie Business Book Club: Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller.
No matter what you are selling, you need a story to sell it. That's good news because whether or not you know it, your brand was built on a story — your story. There is gold at the intersection of your story and your customer's story. When they are combined, they create a type of magic that cannot be duplicated by any other brand. That's why it's important for you to be able to articulate your unique story brand — and that's why we are reading this book.
In Building a StoryBrand, Donald Miller shares a framework for describing and discussing your products and services to customers in ways that appeal to them so they are more inclined to be curious, to follow, and to buy.
According to the author, there are several universal “story points” that appeal to all human beings. When incorporated into your marketing strategy, these points produce a distinct competitive advantage that puts your customers at the center of an experience that is unique to them. The result is a clear and unmistakable message that cuts through the noise and produces sales opportunities that propels your business forward.
What you'll learn …
In addition to learning how to create and leverage your brand story, here are some of the things you'll learn by reading this book with us:
• why your customers must take priority over your products and services
• how to simplify your marketing efforts by clarifying and telling your brand story
• simple and effective ways to use AI to create effective messaging for your website and social media platforms
• and more …
Reading Plan
The reading plan progresses in our private Entrepreneur Member Facebook Group.
The graphic below displays our easy reading schedule.
Donald Miller is the author of several books, the latest of which is StoryBrand. He enjoys challenging people to lean into their own personal story, creatively develop and execute the story of their brand, and understand the story of their customers so they can serve them with passion. He lives with his family in Nashville, Tennessee.
Purchase Story Brand
Buy this and other Indie Business Book Club picks at IBN's Amazon shop.
The book is also available on Audible.
Of course, you can also purchase the book at your favorite local book store or check it out of your local library.
Are you ready? Let's do it.
Join us!
If you're not familiar with the Indie Business Book Club, you can click here for more information.
If you're a member of the Indie Business Network, make sure to join us in our private Entrepreneur Members Facebook group to get started.
If you're not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.
