I’m excited to announce the May June selection for the Indie Business Book Club: Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn.
I chose this book because, now more than ever — in both business and life — community reigns supreme. This read offers powerful insights into what it truly means to lead a brand community, and how it leads from followers to subscribers to customers to SUPERFANS — which means sales opportunities for LIFE!
Do you want that? Of course you do … come along and get the goods!
There's Nothing Like Community
While an audience is great, it's just a bunch of people looking in your direction. Audiences don't really give you their attention. They are just passing by. What's more, in today's busy marketplace, they are shared with everyone else in the world — including your competitors.
Community is different. Community is a space where people with a more xxxx interest in you and what you are doing connect with you and your brand in ways that foster a sense of belonging and sharing.
Audiences consume.
Communities participate. They also purchase … and that's one of the many reasons we are reading this book together.
In today's business world, community is king. Your customers and prospects want to be a part of your community, and they want you to host the party. This is especially true if you are an indie brand with artisan products people cannot purchase on every street corner.
If you are ready to embrace this truth and put it to work in your business, then this is the book for you.
What you'll learn …
In addition to learning how to be a better leader, here are some of the things you'll learn by reading this book with me:
• the important differences between social media “followers” and “fans,” and “community”
• how a sense of “belonging” to your brand fosters organic and repeat sales opportunities for you
• why building community is an indispensable part of the long-term success of your business
• and more …
Reading Plan
The reading plan progresses in our private Entrepreneur Member Facebook Group.
The graphic below displays our easy reading schedule.
Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.
Purchase Tribes
Buy this and other Indie Business Book Club picks at IBN's Amazon shop.
The book is also available on Audible and on Kindle, via Amazon.
Of course, you can also purchase the book at your favorite local book store or check it out of your local library.
Are you ready? Let's do it.
Join us!
If you're not familiar with the Indie Business Book Club, you can click here for more information.
If you're a member of the Indie Business Network, make sure to join us in our private Entrepreneur Members Facebook group to get started.
If you're not an IBN member, what are you waiting for? Join now and enjoy the book club and tons of other benefits to help you and your business become better every day.
