3 Easy Steps: Teach, Inspire, Do
Email newsletters are the most convenient, efficient and cost effective way to use technology to create, develop and enhance relationships with your customers around the globe. My Group Coaching session last night was filled with information on how to launch and maintain an email newsletter to grow your business. We'll continue the discussion on each Thursday night group coaching session for the rest of the month until you have no more excuses for not having an email newsletter of your own.
In the meantime, if you're struggling to create content for your newsletter, consider these 3 things: teach, inspire, do.
1. Teach Your Readers Something. As overloaded as people are with information, they still can't get enough. People will read your newsletter if you teach them new things, especially if you do it in an interesting way. If you're a logo designer, you might teach them how to choose a color themes for their company logo. If you're a cookbook author, you might teach them about the 10 most healthful herbs every kitchen must have. Everyone wants to learn, and everyone wants to learn from an expert. Sharing your expertise underscores your credibility and this builds your subscribership base and enhances your sales.
2. Inspire Your Readers. Even though the world is full of sad, depressing news, earth is still a beautiful and awe inspiring planet. It's filled with remarkable people who strive every day to make the world a better place. Tell your readers about these people. Give them news that uplifts and encourages them. Don't be cheesy or insincere. Let it flow from your heart. The more your newsletter edifies and lifts people up, the more people will read it. And what's more, they'll tell their friends.
3. Give Your Readers Something To Do. Whether it's clicking to your website to see your latest new product, adding their name to a petition or completing a feedback survey about your products, encouraging your readers to take affirmative action gives your publication life and makes reading it a more memorable experience.
There are other things you can do to make your newsletter a success, like brushing up on your writing skills and using the spell checker. But most of that will come with practice. In the meantime, start with these 3 goals in mind. Stop saying you're going to start publishing a newsletter and just do it.