February 2019 Master Class: Brand Identity Strategies for Success

One of the benefits of IBN membership is a live monthly Master Class with someone who has mastered a topic that will help you be successful in your Maker business. Our Master Classes are great opportunities to learn and grow in our supportive community, and to meet some of the people who can make help you make your business more profitable and fun.

Brand Identity Strategies for Success

This Master Class is all about how to approach branding from the perspective of your unique target customer, and how to wrap your messaging around what matters to them. We'll discuss how to position your brand for your specific target audience using things like colors, shapes, textures, labels, graphics, etc.

If you have questions about how to use position your brand to appeal to your target audience, this is the Master Class for you. Don't miss it!

About the Master Class Instructor: Riley Fouts

Riley Fouts is the creative entrepreneur behind the Madame Scoliodi line of small batch soaps, grooming products, perfumes, and curiosities designed to help you find beauty in the bizarre. Additionally, she provides graphic design and product photography services. Her design work includes anything from a single product label to a full rebrand, and she offers both line sheet and styled photography services. Riley is also the owner and creator of two product lines, Madame Scodioli and Rouge & Rye.

In this Master Class, Donna Maria will interview Riley about the ins and outs of creating a brand that solidly connects with your target audience at her website.

How to Join Today's Master Class

If you are already a member of the Indie Business Network, the call information has been emailed to you, and it has been posted in the Secret Facebook Community.

If you are not a member of the Indie Business Network, join now so you don't miss this and other events to help you be successful in your life and in your business.

See you on today's Master Class!


Do you like learning about branding by looking at other people's brands? It's always so much fun to see how other entrepreneurs use color, texture, and feel to send a specific message out into the world.

Feel free to share thoughts, experiences, and feedback in the comments below, or share on FacebookTwitter and LinkedIn.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.