How to Matter to the Media
Over the years, I have worked with some great publicists, among them the late media powerhouse Paige Ebersole McMahon, Katherine Hutt of Nautilus Communications, Michelle Tenant and Drew Gerber of Wasabi Publicity and Marla Russo of Bella PR. These professionals understand the media, do great work and are devoted to helping their clients' businesses succeed. I have learned so much from the over the years.
But they can be pricey, so they don't work for all Indies all the time. Since Indie Beauty Network members often struggle to meet the demands of growing business while also wearing their own publicist hat, I launched the Media Leads Program to train Indies on how to develop solid media leads and contacts in a cost effective and efficient manner.
Here's what Michele Kepier, owner of Flower Peddler and a new Media Leads client, shared with me about her experience in the program, followed by some valuable tips to help you reach out the media with style and flair.
dM: Is the Media Leads Program benefiting the Flower Peddler?
Michele: Yes. I joined a few months ago and I'm so glad I did!
I love that the leads are targeted specifically to the health, beauty, and lifestyle industries. I