The holiday season is upon us, and that means that the next several weeks provide an opportunity to connect with our audience members, loyal fans and buyers on a personal level in ways that do not present themselves during the rest of the year. It's a compressed time frame, which means it's more important than ever to be intentional in the moment as we also lay the groundwork for opportunities that will present themselves during the next year and beyond.
Among other things, in our private Facebook group this month, we will gather around several topics that will allow us to leverage the holiday season in targeted and efficient ways. Rather than toss spaghetti against the wall, we will be focused and intentional.
Ready to Crush the Holidays!?
Of course you are! This month, our members are maximizing customer relationships and generate the sales opportunities that sustain our businesses during the holidays and behind. Importantly, we are refusing to forget to take care of ourselves. Among other things, we're covering these important overlapping areas of life and business:
- Make sure holiday planning includes self-care
- Set realistic sales goals
- Get help where needed
- Stock product lines appropriately based on past experience
- Encourage, revive, and leverage customer relationships
- Focus on best-selling products, both holiday-specific and otherwise
- Optimize holiday marketing and sales copy at websites and in social media, and use AI and tools like ChatGPT to do it
- Systematize where possible to reduce workload
- Find and promote gift gifting opportunities
- Focus on highest profit margin products
- Create and leverage bundles and gift sets
- Utilize strategic discounts where appropriate
- Plan key holiday retail dates like Small Business Saturday, Black Friday, Cyber Monday, and your “final” retail sales and shipping dates
- Plan your personal holiday time
- … and more!
If you're already a member, join us in our private Facebook community.
If you're not a member, what are you waiting for? We love to have you join us as an Entrepreneur Member and get this and so many other benefits, including access to our affordable general and product liability programs.
Why Join the Indie Business Network?
The Indie Business Network is the premier entrepreneurial coaching community for American Makers and Artisan Entrepreneurs that also members affordable insurance and leadership training services. Over a quarter century, and through our signature Indie Business Blueprint Program, IBN has helped tens of thousands of our nation's makers go from hobbyist to leader as they transform their hobbies into the businesses of their dreams.
Each month in the Indie Business Network, we focus on a strategy that will help you plan, launch, grow and/or expand your life and your business so you can achieve what we call The Ultimate Trifecta: a joyful life, a profitable business, and a meaningful legacy.L
There’s still time to join us before we get started on our August focus.
Join as an Entrepreneur Member NOW! Thank you for the opportunity to serve you and we'll see you on the inside!
