As a virtual organization with 20 solid years of experience helping Makers and Handmade Entrepreneurs use technology to build their and brands, IBN is uniquely situated to train entrepreneurs to maximize the use of technology for the benefit of their brands. At no time in IBN's 20 years of service is this more important than it is now. To help our members thrive as we move forward in this … [Read more...]

On this episode of the Maker Mastermind Show, I was asked to share some ideas to help you be productive when sales are slow. Of course it stinks when sales are slow, but you can turn that frown upside down and use the time to your advantage. Here are four ways to do that. 4 Ways to Improve Your Business When Sales are Slow Go straight to the content by forwarding to … [Read more...]

On this episode of the Maker Mastermind Show, I was asked for my best and easiest ideas to improve the all-important About Page at your website. Your "About Page" is an opportunity to woo your prospects and draw them into what you and your brand stand for. It's a chance to replace the tired old "our products are great" spiel with a vibrant lifestyle message that draws people in from the … [Read more...]

If you know me at all, you know that I believe in the power of list building and email newsletter publishing. I have published a newsletter for nearly 20 years, so I know what I'm talking about. Newsletters help you generate sales. Newsletters help you drive traffic to your blog and social media pages. If you do not consistently publish a newsletter, you must be ignoring the advice of … [Read more...]

This post is about the power of using your personal brand to represent, even embody, your marketing message. This presents a fantastic opportunity to leverage who you are personally for the benefit of your business. After all, while there are products on the market that are similar to yours, there is only one you. When you speak for your brand, you speak a language that is impossible to duplicate, … [Read more...]