From the Land Down Under: Makers Biz Summit

I am thrilled to be participating this week in the first virtual Makers Biz Summit hosted by Deborah Engelmajer of Tizzit Design Company. Deb's business is located in "the land of plenty" in beautiful Australia. I hope to visit someday, but for now, I have to settle for this appearance as a part of an amazing virtual business event. My topic is Leadership the Indie Business Way: Build Your … [Read more...]

Are You “Product Poor”?

The first time I went house hunting, a friend cautioned me not to get sucked into buying a house I could not afford. More specifically, he warned me not to buy so much house that I didn't have money left over to furnish it. In other words, he advised me not to be "house poor." Recently, it occurred to me that the "house poor" caution is a good one for Makers and Handmade Entrepreneurs to … [Read more...]

How to Get Started as an Artisan Entrepreneur

Each week, I receive countless emails and phone calls from people who want to launch a business selling the products they make. I received an email recently from Jill in Tennessee who told me that: "I am really having a hard time finding what makes me unique. Therefore, I am having a hard time defining my target market." Jill is not alone. Her question is part of a much larger series of … [Read more...]

Recap: 2017 United States Lavender Conference

As I shared last month, I spoke at the United States Lavender Conference (USLGA) in Phoenix, Arizona, this weekend. Not only did I get the chance to help hundreds of small business owners embrace a less stressful and more effective approach to social media, but I also got to hang out a bit with some of my Indie Business Network members. Here I am with longtime member and current USLGA president, … [Read more...]

How to Compete Well

If you have been in business for even a day, you know that your products are probably not the best ones on the market. You may also know that there are lots of people who are serving in the same niche as you, and maybe even doing a better job than you. You know all of this because, thanks to new technologies, everything is out in the open in business today. You can clearly see what everyone else … [Read more...]