On this episode of the Maker Mastermind Show, I was asked for my best and easiest ideas to improve the all-important About Page at your website. Your "About Page" is an opportunity to woo your prospects and draw them into what you and your brand stand for. It's a chance to replace the tired old "our products are great" spiel with a vibrant lifestyle message that draws people in from the … [Read more...]

If you know me at all, you know that I believe in the power of list building and email newsletter publishing. I have published a newsletter for nearly 20 years, so I know what I'm talking about. Newsletters help you generate sales. Newsletters help you drive traffic to your blog and social media pages. If you do not consistently publish a newsletter, you must be ignoring the advice of … [Read more...]

This post is about the power of using your personal brand to represent, even embody, your marketing message. This presents a fantastic opportunity to leverage who you are personally for the benefit of your business. After all, while there are products on the market that are similar to yours, there is only one you. When you speak for your brand, you speak a language that is impossible to duplicate, … [Read more...]

If you're just starting a business, you have a lot to consider: what to sell and how to sell it, whether to use a Facebook group, what to blog about, how to use social media, etc. Those things are important, but one thing is even more important, and you may have overlooked it entirely. I'm going to tell you what it is, but first, I'll share why it's so easy to overlook. Seeing the trees, … [Read more...]

In our private entrepreneurial discussion community, IBN members discuss and resolve entrepreneurial problems all day long. Recently, I sat down with a few of them to talk shop and learn how they resolved some of their toughest packaging challenges. After your customer's order is placed into the hands of your shipper, it is completely outside your control. As it travels to its final … [Read more...]