Does the way some people describe their business put you to sleep? Seriously! You ask someone to share a little about their business and they offer a bland description that's just like the other bland descriptions used by millions of other people who do what they do.
Compare those bland descriptions to a business overview with pizzazz, presence and punch. Take Tammy Doering for example. Tammy owns Dead Sea Bulk Materials in Anniston, Alabama, where she makes spa products from salts and muds from the Dead Sea. Tammy calls herself the Mud Queen and if you want to know how to use mud to beautify your face and body, you need to talk to Tammy.
To go along with her Mud Queen personality, Tammy hosts (and teaches others how to host) spa parties where they can use her products to make mud masks for face, feet, hands and body and have a good old girls spa party! If Tammy hosts a spa party, as she did here at the conference last night, she arrives decked out in full Mud Queen regalia, complete with a scepter, a floor length velvet robe and a crown. Her bright smile, upbeat personality and down home southern accent combine to create a memorable concept of Tammy's business and brand as the Mud Queen.
You don't have to wear a crown or be the “queen” of anything to create a business with personality and flair, but you do have to convey an excited attitude about what you do in order to help people feel your enthusiasm and want to share it with you and with their friends.
Question: What strategies do you use to convey pizzazz, presence and punch when it comes to your business? Share your ideas and what works for you in the comments section below.