Welcome to Season 1 of the Indie Business Podcast! In this fourth episode, I introduce you to Stacia Guzzo of The Handcrafted Honey Bee and Tehachabee Farm in Tehachapi, California. Stacia and I discuss how she manages her two Maker businesses as a wife and the mother of two young children, and how she became a top finalist in the 2014 March Stewart American Made Awards contest.
You'll also get some great ideas to help you incorporate video into your business. Now, you know I am always on you to do that, because you've got to cut through the noise to reach and connect with your fans and friends! If you are one of those people who is fearful or nervous about doing your own videos, you will love Stacia's low pressure, no nonsense approach.
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Write down your WHY! Know it and return to it over and over again to maximize entrepreneurial success …
Stacia Guzzo, The Handcrafted Honey Bee
Season 1, Episode 4: Show Notes
Here are few of the things Stacia and I discussed in this episode.
- How Stacia used social media and her own DIY approach to PR to make it to the top of the Martha Stewart American Made Awards.
- The importance of cultivating relationships with entrepreneurs in your local area.
- How Stacia planned to incorporate video into her business, even before she really needed it.
- Stacia's “box and mini kit” DIY business model.
- The importance of flexibility to the success of your entrepreneurial venture.
- Stacia's favorite social media outlets.
Season 1, Episode 4: Resource Links
Camera: Canon EOS Rebel
Editing software: Final Cut Pro
Video editor for Mac: iMovie
Community: Indie Business Network
Cloud-based video editor (free trial): Animoto
Motivational video: Simon Sinek: How great leaders inspire action
Connect with Stacia and The Handcrafted Honey Bee
Roberta at Scrubz Body asked: “With all the noise out there in the online world, what are the three marketing tools you use the most to draw people to your website?”
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Best and success,