Welcome to the final episode of Season 1 of the Indie Business Podcast! In this twelfth episode, you will meet Annie Pham of Cirque Colors in Brooklyn, New York. Like many other Indies, Annie was employed at a well paying but unsatisfying job. Having been raised by parents who were entrepreneurs, Annie knew that there could be more to life, and that owning a company of her own was a viable option. So she did what I did a few years back, and what so many others do today — she started a business on the side, and built it to the point where she was able to leave her job and work her business full-time.
Today, Annie and her boyfriend business partner, Duke Ahrens (pictured above with her), run the business together, and they are hot. If you are a nail polish junkie, your itch will be more than scratched at Cirque Colors. Don't say I didn't warn you (and your pocket book). In this episode, you'll hear a bit about how Annie started her company, how she uses social media, and you'll discover how an opportunity that she was not so excited about at first turned into a profitable collaboration with a successful sales rep who now helps Annie sell her products nationwide and around the globe. Settle in and enjoy NOW!
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Annie Pham, Cirque Colors
Season 1, Episode 12: Show Notes
Here are few episode twelve highlights.
- All about Annie's “real” job before she started Cirque (starting at 2:49).
- How Indie nail color designers lead the pack, leading the nail arts industry with shimmers and holographic colors that set the pace for big brands to follow (starting at 4:30).
- The story of how Cirque started and how Annie's first generation immigrant entrepreneurial parents influenced her choice to become an entrepreneur (starting at 6:56)
- Annie's approach to coming up with new and exciting nail polish colors (starting at 8:57)
- How designing nail polish colors is an art, and how Annie an her boyfriend business partner manage different parts of the business (and how they used essential oils to create a signature scent for their line) (starting at 11:20)
- Annie shares a bit about how her business model (which is about 75% wholesale) works and how she collaborated with a jewelry designer to create a custom, limited edition nail polish/jewelry product (starting at 16:04)
- How Annie uses social media and blogging to promote Cirque Colors and acquire new customers (starting at 18:13)
- A bit about how Annie uses a sales rep and how international customers have found her on social media (starting at 19:53)
- Annie's advice to help you launch a new Indie nail polish company of your own (starting at 26:42)
Connect with Annie of Cirque Colors
Cirque Colors online, and on Facebook, and Twitter, and on Instagram.
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