Season 3, Episode 4: Makers on Main Street with Michelle Rhoades [Podcast]

Welcome to Season 3, Episode 4 of the Indie Business Podcast! In this fourth episode of my Makers on Main Street series, you'll meet Michelle Rhoades of Mossy Creek Soap in Perry, Georgia. Michelle's introduction to business ownership began with a foray into the world of direct sales. She was very successful at it, but when the company folded, she found herself with an active list of customers and nothing to sell to them. What a great problem for an entrepreneurial mind to solve right? And that's just what Michelle did, and continues to do at Mossy Creek Soap.


Michelle owns and manages a retail shop where she sells her finished products and teaches classes. She has a wealth of experience to share, and you will love the story of how she opened one store in the wrong place, and then moved to another one. Michelle shoe stringed her business from Day 1, and today, she's got multiple income streams flowing into her business. Be sure t pay special attention to her insights in this area. You'll be inspired to be successful as a Maker on Main Street no matter where you are, and Michelle is proof positive that you don't need to be in a big city to have a successful storefront. Enjoy my Interview with Michelle NOW!

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Season 3, Episode 4: Show Notes

Here are few episode 4 highlights.

  1. Michelle's entrepreneurial journey, from direct sales to her own brand. (starting at 2:10)
  2. Michelle's passion for photography … (remember the Sears Portrait Studio anyone?). (starting at 4:31)
  3. Creating a business that allows you to tap into all aspects of your personality. (starting at 5:55)
  4. Michelle's retail store story, including this part: “W00T! I'm going to open this store and all these people are going to come in a buy my products!” (starting at 6:17)
  5. The importance of multiple revenue streams and the importance of “locally” made in a small town. (starting at 9:30)
  6. How Michelle attracts foot traffic into her retail store. (starting at 13:00)
  7. The most challenging parts of managing a retail operation. (starting at 14:45)
  8. How Michelle includes her 14-year old daughter in her business. (starting at 16:06)
  9. Entrepreneurship is work, but at the same time, not work … (starting at 19:56)
  10. When selling is not selling. (starting at 23:35)
  11. How to shift your mindset to embrace your role as a Maker who is also a sales person. (starting at 24:43)
  12. How Michelle uses video in her business. (starting at 26:38)

Connect with Michelle at Mossy Creek Soap

Check out Michelle at the Mossy Creek Soap website, and on Facebook, Twitter and Instagram.

Listen on iTunes

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.