September Success Call: How to Get Media Attention for Your Beauty Business

Are you curious about what it takes to get media attention for your business? Are you afraid to pitch? Maybe you know you’re not ready and don’t know what to do to position yourself to be ready? Wondering what to do to get your brand ready for prime time media attention? If you find yourself asking these questions, then today's Success Call is for you.


Stephanie will answer questions about the purpose of public relations, what it is and is not, how to know what the media is looking for, how to pitch properly, how to make sure your brand is ready so you don’t waste precious time, how to hire a publicist, what to expect, and so much more!

While we'll be discussing the beauty business in particular today, most of the tips and insights Stephanie will share will help you no matter what type of business you have!

What is a Success Call?

One of the benefits of IBN membership is a live monthly Success Call with someone with the expertise to help YOU set and achieve your business goals. These are great opportunities to learn and grow in a supportive community, and to meet some of the people who can make your business more profitable and more fun. This month's guest is Stephanie Scott.

About Stephanie Scott

Stephanie is the CEO of First and Last PR, a company providing services to leading luxury and consumer product companies, mid-sized beauty firms and the next generation of innovative beauty brands. She has secured placements for clients in dozens of magazines, including Allure, Beauty Inc, Brides, Ebony, ELLE, Essence, Forbes, InStyle, Harper’s Bazaar, Flaunt, Marie Claire, The New York Times, Vanity Fair, Vogue, W, The Wall Street Journal and WWD.

Stephanie served for five years as the Associate Beauty Editor for Essence Magazine, and for two years as the Beauty Editor for Life & Style Magazine. She has a wide range of PR experience and her clients come from many fields, but her first love, passion, and focus is on the beauty industry.

Learn more about the Stephanie and her work at her First and Last PR, and follow her on Instagram.

Ask Questions in Advance

I know that not everyone can be on the Success Call live. We also know that, even if you join the call live, you may not have the ability to ask your question while you're listening in. That's why we make it possible for you to ask your questions in advance.

If you have a question for Stephanie, you can ask it at this link. We'll do our best to get to it live on the call and you can listen to the answer (and all of the other answers) on the MP3 recording we make available to all members after the call.

How to Join Today's Success Call

If you are already a member of the Indie Business Network, the call information has been emailed to you, and it has been posed in the Secret Facebook Group. If you are not a member of the Indie Business Network, join now so you don't miss this and other events to help you be successful in your life and in your business.

See you on today's Success Call!


How do you attract positive press for your business? Do you do it yourself, or have you hired someone to help you? What questions do you have? will you try first? What types of things do you do to manage your entrepreneurial energy? I invite you to share your thoughts and feedback in the comments below, or share on Facebook, Twitter and LinkedIn.

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About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.