We've known how awesome handmade soap is for decades, but some people are just now figuring it out. Check this video of rapper Kendrick Lamar and NBA great Shaquille O’Neal finally “getting it.”
How fun is that?
This video is part of American Express's Shop Small initiative, where card holders can earn rewards when they shop at qualifying small business owners that accept their charge card.
You can get some cool resources to promote your handmade business during this holiday season at the American Express website here.
Are you ready for the holidays? If you make handmade products, this type of additional celebrity “handmade love” visibility can lift everyone, paving the way for more consumers to trust, love, and buy handmade!