As small business owners, we cannot become so bogged down in the minutiae of business that we don’t see the forest for the trees. For handmade entrepreneurs, this is especially challenging because we love what we do so much, it’s tempting to spend most of our time creating things, and not enough time marketing and selling them and planning for the future. This often results in lots of nice products, but few sales.
If you find yourself in this situation, or want to avoid it altogether, don’t panic. I created a list of 10 specific essentials that will help you focus on revenue-generating activities, without sacrificing your passion for the making the products you love. And if you have more to add, please comment below. Let’s go…
