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Tag Archives: return on investment

6 Ways Small Business Owners Can Assess Return On Social Media Investment

Social MediaBy Donna MariaJanuary 21, 2010

One of the reasons using social media can be challenging for small business owners is because it is often difficult to quantify the return on social media investment. For example, if you invest a certain amount of time and/or money on social media outreach, how do you assess whether it was a good investment of…

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