“How do I generate repeat sales inside my Facebook group?” is a great question, and I hear it a lot. I think many Makers ask me this question because they know I have hosted Facebook Groups for over a decade. They also know how uncomfortable it can feel to behave in an overly sales-y way…
Click here to sign up and receive a copy of Checklist for Creating a Fun, Engaging and Profitable Facebook Group! “How do I get more engagement in my Facebook group?” is one of the most frequently asked questions I receive from my members and people who look to me to help them market their business…
You know that a blog will get more eyeballs to your website, right? I should know, as I’ve been blogging for nearly 16 years. It’s one of the single most effective tools I have used to build my business. Whether you blog or not, you pretty much know that every Maker needs to maintain a…
Now that you know how a branded Facebook group can help your business grow, it’s time to learn how to lead a successful Facebook group, so it produces the results you want. Leading a successful Facebook group is not complicated, but it requires a good bit of thought. If you’ve ever been a part of…
Did you know that managing branded Facebook groups can help you grow your business? You may have heard a lot about Facebook groups recently, especially since Facebook has forced business page managers to pay a fee to display more than a few of their posts to their fans. As a result of this “pay to…
It’s time for the Summer 2016 30-Day Blog Your Brand Challenge, and we start right now! This is the perfect time for a blogging challenge. It’s July, but we are moving steadily and quickly toward the fall season, and now is the time to attract people to your site for a look-see so you have…
Recently, Instagram announced that it will change the order in which posts are displayed to users. Currently, posts are displayed in chronological order, so that your followers see what you post in the order you post it. While it’s not completely clear how posts will be displayed after the change is implemented, it is clear…
Are you gearing up to launch your dream business? If so, congratulations! You are well on your way to the one of the most challenging and fulfilling experiences of your life. You probably already know that social media must be a part of your success story, but what you may not know is that, once…
Yes, that’s right, another 30-Day Blog Your Brand Challenge starts today! In June of this year, one of my members (Stacia Guzzo, if you want to know which one) told me that she had seen stunning increases in traffic to her website since she started blogging more regularly. Since I have been a blogger for…
Earlier this year, I opened my Blog Your Brand Training Project to all Makers and Creative Entrepreneurs. Since then, nearly 200 (189 as of today, to be exact) Makers with blogs businesses are leveraging our blogs to build community and attract increasing numbers of targeted visitors to our websites. Our first #BlogSwap is Monday, October…
As you probably know, I’m a big believer in the power and wisdom of using a blog to attract more customers to your website. Attracting customers is not the only reason I believe blogging is critical to your success as an entrepreneur (here are other reasons), but it’s one of the big ones. After nearly…
Last month, I wrote a post called 8 Ways to Add Value to Professional Facebook Groups. This companion post drills down a bit more to share a 5-step approach to promoting your business in Facebook groups without being “that smarmy, slimy, salesy person.” I have seen some otherwise healthy Facebook groups and forums in other…
On Wednesday evenings from 8 to 8:30pm ET, I host #MakerBizChat, an Instagram event to help Makers and Handmade Entrepreneurs build a solid business foundation, increase your income, and use your business to create the life you love. Our topic tonight was THE &+$# TRUTH ABOUT ONLINE MARKETING TODAY. I chose this topic because I…
The 30-Day Blog Your Brand Challenge was a huge success, and dozens of Indie Business Network members won a complimentary year of IBN membership after they blogged consistently for thirty straight days. At the conclusion of the Challenge, I opened the doors to the Blog Your Brand Facebook Group to the public. Click here to…
On Wednesday evenings from 8 to 8:30pm ET, I host #MakerBizChat, an Instagram event to help Makers and Handmade Entrepreneurs build a solid business foundation, increase your income, and use your business to create the life you love. Our topic tonight was SIX FREE WAYS TO HOST VIRTUAL EVENTS TO BUILD YOUR BRAND. In my…
If you are a new blogger, chances are your feelings about blogging vacillate between intense hatred and enthusiastic overkill. This post, if you act on it, will change all of that. You may not believe this, but I once hated blogging. (I talk more about this here.) Forcing myself to blog regularly ensured that I…
The 30-Day Blog Your Brand Challenge was a huge success, and dozens of Indie Business Network members won a complimentary year of IBN membership after they blogged consistently for thirty straight days. At the conclusion of the Challenge, I opened the doors to the Blog Your Brand Facebook Group to the public. Click here to…
Our topic on this episode of #MakerBizChat is How to Use Instagram to Create Profitable Collaborative Opportunities. Our guest is Sharon Fain of the Academy of Handmade, a membership organization that supports makers through community, workshops and an awards show. You can read the full transcript on Instagram at this link. Because Instagram is designed…
On Wednesday evenings from 8 to 8:30pm ET, I host #MakerBizChat, an Instagram event to help Makers and Handmade Entrepreneurs build a solid business foundation, increase your income, and use your business to create the life you love. Our topic last night was 5 Step To Use Instagram to Tell Your Brand Story, and my…
On Wednesday evenings from 8 to 8:30pm ET, the Indie Business Network hosts #MakerBizChat, an Instagram event to help Makers and Handmade Entrepreneurs build a solid business foundation, increase your income, and use your business to create the life you love. Our guest this week was Rachel Daley, Content Manager at Made Freshly. Made Freshly…
In 2008, I wrote a short article entitled Your New Career: Publisher. If you missed it, you can read it here. Back then, there was no such thing as Pinterest or Instagram, and WordPress and YouTube were only three years old. The principles I shared in that post are more relevant today than they were…