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I frequently respond to questions from entrepreneurs who want to start a business in a big hurry and right away. Often, there are financial pressures that they believe can be immediately relieved by the income that will surely materialize if they just have a business of their own. I try not to drown their enthusiasm, but I always remind them that building a business from the ground up is not a microwave venture – it's a crock-pot venture.
As you may know, we can cook chili quickly and it may taste pretty good. But if we really want the flavors of the herbs, spices, vegetables, beans and meats to mellow together into a mellifluous mélange of flavors that makes your taste buds dance, we must cook the ingredients together slowly, over constant heat and for a very long time.
Only slow cooking over constant heat (translation: constantly implementing new ideas and thinking outside the box) creates a business with real staying power.
So next time you think about how long it seems to take to grow your business for long term profitability, remember that fast isn't always better. Be patient and celebrate your progress every day. Be consistent, work hard and be thankful for the forward movement, even if it seems to be happening slowly.
Be consistent and never let up on the heat — you'll enjoy the ride more and maximize your chances of long term success.
Question: How has growing your business resembled cooking a meal in a crock pot? Are you patiently executing every step or trying to build Rome in a day?