Twenty years ago, to start a business, you had to be concerned about the old bricks and mortar overhead: utilities, phone bills, pesky landlords, street signage, wages, cost of materials and supplies.
Today, to start a business, bricks or not, you must be concerned about the new overhead:
- the time required to learn and implement new technologies (without becoming a slave to them), even if the technology is free
- the time required to stay connected through your blog, Twitter and other social spaces
- the time required to weed out the email messages you don't want
- the time required to read and reply to the email messages you do want
- the time required to monitor your online content to make sure no one is stealing it
The list goes on. The new overhead is your time . And if you're just now starting a business, I want you to know that, no matter what, you'll never have enough of it. You have been warned.
Question: How do you set priorities so you can maximize your time? Have you hired someone to help you so can do a better job of that?
