Riding high on the success of the Pirates of the Caribbean movie series, The Walt Disney Company last year dumped several high level executives who were responsible for labor intensive projects that did not result in lucrative licensing deals. In June 2007, the third installment in the Pirates series took in $43.2 million worldwide in its first three days, proving the power of one good project over many mediocre ones.
So here's the tip: the next time you consider launching a brand new product, think first about whether expanding the power of an existing one might be a better strategy. If piggy backing on the proven strength of one success rather than using resources to create new ones works for Disney, it will probably work for us Indies too.
- Proven products
- Increased financial rewards
- Less work
- More personal time
Isn't that what you're in business for in the first place?
