Today, I'm feeling the love from Wasabi Publicity! Wasabi is a PR firm that is chock full of some of the most creative people I know, including my friend and colleague Michelle Tennant. That's why I was doubly excited when they asked l'il ole me to be a guest speaker at their November Wasabi Club gathering.
I had a great time sharing my advice and experiences about how Indie Business owners can cultivate relationships with the media that result in favorable publicity. We also talked about how email newsletters fit into that picture. My email newsletter, Indie Experience, has been published every week without fail since the first issue on January 16, 2000, and I was happy to share my experiences and road tested suggestions for launching and maintaining an email newsletter.
It's amazing to see how far my newsletter has come in the nearly 8 years I've been publishing it. While it looks different than it used to, and has garnered the support of several top notch sponsors through the years, it has the same focus it's always had: to inspire and encourage Indies to maximize their potential through small business ownership.
If you'd like to know how your business can employ some of the techniques I have used to make my email newsletter successful, you can download my remarks in MP3 format here.
Thanks for having me Wasabi. I feel the love, and I send it back to you!