The new embroidered branded t-shirts I ordered for the whole family are here! Since my husband's is in the laundry, my son refused to cooperate during my impromptu photo shoot and I don't look nearly as good in mine as my daughter does in hers, here's my sweet Vanessa wearing our brand on her sleeve, so to speak.
As Indie Beauty Network member Maggie Hanus of A Wild Soap Bar always says, "The family that grinds together binds together." This shirt reminds us that as we grow our family, we are also growing our brand. Each is interdependent upon the other. Each connects us in ways that work at a traditional job simply could not do.
If you and your family are not wearing your brand on your sleeve, you should be. I plan to add coffee mugs, towels, back packs and other articles around the home and office.
You can get inexpensive "on demand" articles printed at Cafe Press, and this is great if you want to sell them since most customers won't pay for embroidery unless they have a more vested interest in the graphic or logo being displayed. For my family and gifts to friends, my preference is for embroidered items where the logo is stitched onto high quality fabric.
See? Take pride in your brand! You can't get long lasting color and detail with on demand printing. Embroidery is more expensive, but it won't fade in the wash and makes your brand look better. I got mine done at First Quality Embroidery in Indian Trail, NC. They don't have a website, but you can call them at (704) 821-1334. They'll help you select fabric that feels good on the skin and is durable enough to withstand the embroidery process. They'll also digitize your logo so you can use it for future items. (One time fee: $35) Once that's done, it's easy to place an order. Just call them up and ask for it to be put on a new item. It takes about a week.
So here's the tip: get out there and wear your brand on your sleeve! It's just a t-shirt, I know, but it's amazing how seeing your brand on an article of clothing worn by a family member brings everything full circle. Proudly disaply the logo of the company that puts food on your table and see how it promotes family pride, joy, health and strength. How cool is that?
Alright Indies, now it's your turn. If you have creative tips for using accessories and clothing to promote your Indie Business brand, tell us about it!