You know how how I love to steal away from my office to meet in person with business colleagues I have connected with online. You also know how I love to share them with you, especially when they have an area of expertise that can help you in your business. Today, I met with Michelle Tennant, co-owner of Wasabi Publicity. Michelle shared what she considers to be the biggest mistake Indie Business owners make when it comes to reaching out to the media. Enjoy this video — it might surprise you!
Links mentioned in this video:
Pitch Rate: complimentary service allowing you to pitch your story in response to a specific media lead
United States Newspaper List (USNPL): where you can search for media outlets by state and major network.
Question: Does Michelle's advice change the way you view the usefulness of press releases? What tips can you add to the ones she shared?