Indie Beauty Network member Jennifer Hardaway of KLEAN Bath and Body is a woman on the move. In addition to holding down a full time job, she makes and sells fabulous products, including this luscious German Chocolate Cake Body Scrub. Decadence in a jar, do you hear me?! Can you stand it? Of course not, and why deprive yourself? You must get some this instant.
Jennifer is fresh from a successful apperance at the California Gift Show on July 20-23, 2007. This was Jennifer's first trade show experience and it was a huge hit. But Jennifer didn't just show up on the trade show floor with a table and shoe boxes and a table cloth for risers. Oh no, this girl planned her first trade show for months and when the big day finally arrived, she was ready.
In addition to recruiting two people to alternate with her at KLEAN's show booth, Jennifer (pictured) enlisted a close business confidant to outline the booth to scale in advance so no detail was overlooked. By showtime, Jennifer was hyped, and 3 weeks later, orders are still rolling in.
Jennifer said that the only thing keeping her from doing a trade show was, well, not doing a trade show. She sat down with me to share some of her show planning strategies and recommendations to help you make the most of your next trade show appearance. To enjoy Jennifer's tips now, click
For more trade show tips, click here.