One of the speakers at #SocialFresh Charlotte today is Derek Halpern, who shared tips to create profitable synergies between your blog and your email newsletter.)
Here's what Derek said about segregating content into 4 categories that will increase readership and engagement at your blog.
- Research. People like finding and learning things that are based on research. Conduct experiments and report the data, or share the studies and surveys conducted by others. Provide your commentary for context, and encourage people to share their feedback.
- Results. People like seeing other people get results, because it helps them visualize themselves getting similar results. That's why testimonials work. When a customer tells you she got good results from using your products, share it at your blog. This works with everything from weight loss tactics to beauty products to social media strategies.
- Controversy. Derek says people can't resist a fight, so start one at your blog and watch the sparks fly. (Side note: I am not a fan of this tactic.)
- Behind the scenes peeks. Giving people a “sneak peek” at how you make your products is always fun. Who doesn't enjoy watching the glass blower blow the glass they will soon display on their coffee table? Not only do people like this type of content for themselves, but Derek says they also tend to share it enthusiastically.
So now, you're thinking, “Great, I have more readers.” How do I translate them into sales?”
Good question! I will publish more of what I learned from Derek in tomorrow's newsletter. Subscribe to find out how to turn your new readers into promising sales leads.
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