One of the most critical things you will do for your business to make it successful in the long term is to be an effective media outlet for your business. First and foremost, this involves embracing some of the foundations of good journalism. Traditional journalism is changing for many reasons and one of them is the public's desire to hear from, learn from and do business with “regular” people.
Using your branded blog, radio show, podcast, Twitter page, YouTube page, FaceBook wall and more to become one of those regular people is one of the best things you can do to create and maintain relationships, expand your sphere of influence and win new business. Here are 7 steps to being an effective media outlet for your business.
- Tell Me The Truth. Truth wins trust, and trust wins business. (View and reply to this tip on Twitter.)
- Tell Me A Good Story. According to the late Don Hewitt, the creator of CBS's 60 Minutes news documentary program, telling good stories is at the heart of getting people's attention. Tell me a good story and you'll have my undivided attention every time. (View and reply to this tip on Twitter.)
- Care About Me. Make me a priority. Don't publish for you. Publish for me. I need to know that I come first. (View and reply to this tip on Twitter.)
- Inspire Me. Empower me. Make sure I know that there are no excuses. Show me that I can live a better, more productive life. (View and reply to this tip on Twitter.)
- Inform Me. Tell me some new things. Teach me. Tell me about something or someone I don't know. Help me learn. (View and reply to this tip on Twitter.)
- Challenge Me. Take up residence in my head. Don't leave until I have accepted your challenge. Check back with me to see that I don't become complacent. (View and reply to this tip on Twitter.)
- Invite Me Back. Tell me what's coming up next. How are you going to impact me for good the next time I see you? If you calendar me, then I'll calendar you. (View and reply to this tip on Twitter.)
Question: Are these tips helpful to you? What did I miss? Are there other things you do to apply traditional media strategies to share what you have to offer the world?