One of the most critical teachings in my Indie Business Blueprint is that Makers and Handmade Entrepreneurs must leverage the power of the video to build their brands and boost customer engagement and sales. Most of my students know how important this is, but they are fearful that it will take too much time or that they will do it wrong. I get it. I was once terrified of doing video, but today, it's one of the most fun things I do to connect with other people. When I saw that our member, Stacia Guzzo over at Handcafted Honeybee in Tehachapi, California, had made her first video, I just had to watch it. And once I watched how great it was, I just had to share it with you.
Not only does this video do a great job of demonstrating how to make lip balm, but it is also a superb marketing too. It's engaging, humorous (I love how Stacia incorporated her son throughout the video), and it contains clear class to action to to visit her website and continue the learning process and purchase her products.
Stacia invested a bit of extra time in this video too. You can see and hear fun things edited in, like sounds and pictures that make you laugh. (Love the Pinterest fail!) Her manner is relaxed and easy, like she's talking to a neighbor our her best friend about making a fun product. It's engaging, informative, colorful, and interesting — all of the things we need to be doing to draw in our target customers.
As Makers and Handmade Entrepreneurs, you have an incredible opportunity to leverage the power of video. Because you make the products you sell, you can use video to showcase how you make your products, how you harvest ingredients for your products, how you package your products, how you mix ingredients together, and the list continues forever. There really is no end to how you can use moving pictures to showcase what you have to offer.
Great job Stacia! And tell your son he gets the “Best Supporting Actor” vote from me!
Be sure to visit Stacia's website at this link.
Best and Success!
