click the orange arrow for a message or read the text underneath
Whether it's a blog, an e-commerce cite or a Twitter page, most businesses see an online presence as a tool to make money. That is, for every day the site is accessible, its success is calculated in large part by the number of sales it generates. While sales are undoubtedly important, a good site does more than just generate sales. In addition to creating cash flow, a good site should also serve as an effective communications tool to help spread the word about your business.
The Internet is a two-way street and its power is not fully realized until its ability to help you engage people is harnessed. For example, your site communicates that you sell products in different sizes or fragrances. That's nice, but it means little, especially to someone who is new to your site, unless it's communicated in a way that promotes engagement and action. A sale, maybe. But what about a newsletter sign up, a blog comment, a contest?
No one should leave your site without doing something that they would not have done if they had not been there. That's why it is important that site copy be clearly, concisely and legibly written, that it be grammatically correct, that photographs be crystal clear and attractive and that any audio or video is relevant and easy to understand. You may not be able to start out with all of these ducks in a row. The important thing is to get started with something and then improve it as you grow so your business is supported by an efficient communications tool that connects your brand with the world.
Question: How do you use your websites (yes, there should be more than one!) to engage your customers and motivate them to action?
