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The day after the 2008 presidential election, several commentators and media representatives gathered with an audience at the Politics & Prose Bookstore in Washington, DC to talk about the race. One of the reporters was Darren Briscoe of Newsweek Magazine. Darren said that when the media follows a campaign, they quickly adapt to the attitude of the people representing the candidate. Sometimes the reps make the candidate available for interviews at the drop of a hat, while the tone of other campaigns is to keep the candidate at a distance until the campaign wants or needs the press for some reason. Darren is referring to is a changing of the guard (my words not his).
Darren and the other commentators spoke of how “needy” some candidates are. That is, they “need” the media, otherwise, how will they get their message out? All of the commentators agreed that Obama was not needy and so he could afford to pick and choose when he wanted to speak with the media. After all, he had YouTube, email, blogs and Myspace to speak to us directly right where we were. Eleanor Clift, a well respected political commentator, was also there to point out that the media rules are changing. I believe she is right and the evidence is all around us. And they're not just changing for rich politicians. They are changing for you and me.
I call this phenomenon The Media Is You, and I have designed an exclusive 8-week training program to help you embrace and use it to your advantage. This training is not for the faint of heart. You will work harder than you've ever worked in your life, but you will also reap more benefits than from any other course you've ever taken. Classes start April 1. I invite you to watch the video and learn more here.
Question: How are you using your own self-created media outlets like blogs, Twitter, YouTube and others to get the word out about your products and services?
